What Is The Virality In Mobile Marketing
According to Statista the number of available apps is over 4.5 million only on Apple App Store cumulated with Google Play Store and it is growing daily.
Number of active apps in Apple App Store
In these overcrowded app markets where the competition is fierce, it is very hard for a mobile app to have success. It makes a considerable difference if the app is popular or viral. The Virality in Mobile Marketing is the number of new adepts invited by each user. We measure the Viral Coefficient by the formula:
Viral Coefficient = N X P1 X P2,
Where N is the average number of users invited by each active user, P1 is the proportion of invited users that become active users and P2 is the proportion of users who invite other people.
Of course, every growth of each of these parameters will lead to a greater viral coefficient. If the viral coefficient is bigger than 1, then the app has a significant chance to go viral. Otherwise, if the app has the viral coefficient smaller than 1, you should do something about that because this coefficient won’t grow by itself.
What Are The Best Practices To Make An App Go Viral
If you want your users to share your app, you have to convince them to do it. This is easy to say hard to do. But, there are some tactics that will make your users to spread the word about your app.
What Kind Of Relationship Is Between Virality and App Downloads
As we stated in a previous article, Virality represents a loop. This way, if a user is happy with an app then he invites other friends to download the app, which attract other people into the app. They will create a recurring process called Growth Mechanism that will bring more downloads with every user that installs the app.
The 5 Ways to Increase App Downloads by Force of Virality In Company With the Real Examples
We will list some of top popular apps that increased its number of downloads by force of virality. Since there is no such thing as overnight success, maybe you are wondering what is their secret. Look at this chart from Statista with the most popular apps in the world in May, 2016.
Image Source: www.uber-codes.com
Using virality to increase your app downloads is a great solution even if you have a limited budget. It’s all about value. Give your app high value and make others see that. In the end, you will win more users and they will have an amazing app to share with their friends and family.
Great article! Thanks.