Social media never sleeps, it’s alive 24/7. Your customers or potential customers don’t stop commenting your posts or posting on your pages when you leave your desk at 5 pm. It is mixed blessing situation. While controlling it getting harder day by day, if you can manage it perfectly -supported by some monitoring and moderating tools- social media is a great chance to reach large masses and segmented audiences as well. With all these attributes, you should handle social media as a person. Along with it can be changeable regarding some dimensions according to the sector, the general perspective must be like that about social media.
Yes, the social media account is a person. What’s more, it is a person who you can reach to other specific people through with it. It is a field you can personalize and do segmentation for your app like other brands can do. By social media getting such powerful today than ever before, we would like to share with you some important tips to make your app more visible on social media.
One of the musts of existing on social media is consistency. Follow social media best practices to organize your frequency and share something regularly. You have a great option to make your social media scheduling fit your target audience by organizing your sharing time and quantity of your posts after do some A/B testing. All you need is analyzing your results after these tests. You can also use social media scheduling tools like Hootsuite, Hubspot, Buffer, etc. to manage your time efficiently, but every time you will need real-time interest for your accounts.
As we mentioned above, each social media account is a person and existing on it as a brand must not mean you will use very corporate and official language.
Recognize your target audience and focus on sharing familiar things for them. Make your expressions more friendly. Be a human- of course within limits-, not a business.
Only sharing your post means throwing it into ocean deeps. Answer all questions and take care with all comments no matter it is positive or negative. It will increase the trust of your community in your app. Managing the negative comments will contribute to your reputation. You can convert your lead suddenly into a customer when you interact with them, answer their questions or solve their problem at that moment. It is not necessary that all posts result in a conversion, but you will realize the returns when you take meaningful opportunities.
Actually, it is not wrong to say that everything about social media management based on this conception. Social media is not a place like your store. Accordingly, you shouldn’t attempt to sell something regularly to your leads or customers. Contrarily, managing social media as it should be will bring new customers to you. Aiming to sell or promote your app will weaken you and give a bad brand image.
There is a rule of thumb which is accepted and implementing for social media sharings: 20% brand and 80% external source. There is no specific prohibition which says you can never mention about your app, of course. However, watch out the balance! Promote your app in 20% of your total posts and create something valuable- readable, shareable, watchable which are not directly related to your brand in the rest of them. For instance, mobile apps have a landing page to be downloaded on desktop and mobile. Why not they have a blog on there? A blog is a powerful field to generate useful and creative contents and then spread it on social media.
Express yourself through ways some smarter and understandable in seconds. Because time is of the essence for all of us. The most common ways to do it, using infographics, videos, statistics, gifs, and other images. Make your contents viral.
You can be more visible on social media, and obtain much more conversion from these channels parallelly. Don’t forget that your app’s social media accounts are the face of your brand. The communication with your leads and customers or even strangers via these channels is vital. However much you are using social media actively and correctly, test your social media activities frequently and evaluate the results before directly drive with your strategy.
Social media ads help in acquiring new customers to install the app and engaging with user post after installation is complete. Facebook, Twitter, and Instagram Ads are commonly used sources for mobile apps to reach their audiences.
Facebook’s app is dominant among other apps regarding both reach (115 M monthly users) and time spent (14 hours per user per month) according to Verto’s study.
According to the recent survey, almost 50% of users purchase from the brand they follow on Twitter.
Finally, with over 500M community members, Instagram has grown to become one of the best and largest social media platforms for mobile ads. Businesses and personal brands are seeing a surge in their revenues through Instagram app ads.
We’d love to hear about your experience about how you use social media to promote your app. Share your story!