Recently Apple announced that some improvements is coming in Apple App Store which will start on September 7, 2016.
The first moderation which is concerned closely to app developers, removing the not-updated and nonconcurred apps from App Store. After give a warning to app developers in the direction of updating their apps -if they still don’t update their apps according to the guidelines in 30 days- apps will be removed absolutely from App Store. Apps which collapse when they are opening will remove immediately from App Store.
The second important point announced is that the length limitation for app names. Up to the present, developers can put some irrelevant keywords to affect the search results positively. Along with the new update, they have to narrow down their app name with 50 characters and use only relevant words to define their apps accordingly.
Then, what kind of actions app developers should take about this part? We’ve mentioned in another ASO blogs before, lets recall the best practices along with this update.
According to the latest statistics (June 2016), there are 2 million apps in App Store. App developers obviously know that they should make their apps more visible in App Store to increase their downloads. ASO is one of the major tools for it. Optimizing app name composes the important piece of this puzzle.
- Your App Name Should Be Unique
If your app name is unique, the character limit is not a big trouble for you. Please have a distinctive app name because it will allow you to rise above the crowd. It should be catchy and encompassing, which involves the meaning of your whole app in as few words as possible.
Which “Truth or Dare” are you ? 🙂
- Find the Most Related Keywords to Your App
Using keywords in app name is really important but don’t stuff the keywords to your apps. Find the best and most proper ones and don’t forget that you should consider the 50 characters limitation anymore!
It is spoken that App Store has already started to remove outdated apps. On September 7, Apple will both introduce iPhone 7 and open the ball oficially for mentioned updates about App Store.
