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Author: Emre Fadıllıoğlu

Home Articles Posted by Emre Fadıllıoğlu

How To Use Social Media Influencers For Mobile App Success

February 14, 2017Emre Fadıllıoğlu

We will start this post with a small exercise for you. When you are about to try a new thing, especially a mobile app, how do you make this decision? Most of you are looking for something recommended by your friends or family. And besides their point of view, whose opinion counts more? Will you open your social media account? Will you look for impressions from an experienced and appreciated person in the field? Then you rely your response on social media influencers. Let’s expand further this idea. What is…

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Google Play Metadata Rules Updated: What Are The Do’s And Don’ts?

January 11, 2017Emre Fadıllıoğlu

The New Rules It became a general habit to check Google’s guidelines every now and then, to see if something is different since last time we submitted our apps on Google Play Store. Since it is the beginning of the year we need to start with the proper ideas on how to promote our apps, because Google modified the rules which in some way are obvious for professional developers. But they must be mentioned for those who think that app market is for any kind of apps copied from others…

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Big Data Analytics In Mobile User Acquisition for Developers

November 17, 2016Emre Fadıllıoğlu

Since the oldest times humans used big data model to store great amount of knowledge. A curious fact happened in 1926 when Nikola Tesla predicted that man will be able to analyze vast chunk of data using a device small enough to fit his pocket. In 1989, Erik Larson used the term Big Data referring the advertisers’ use of data to target customers. But, only after 10 years it appeared in an academic paper: “Visually Exploring Gigabyte Datasets in Real Time (ACM)”. In 2001, Doug Laney defined the three attributes…

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The Most Popular Ad Sizes Of 2016

October 30, 2016Emre Fadıllıoğlu

Which mobile ad sizes are better for apps Nowadays mobile marketing area has grown in such manner that became harder and harder for companies to win customers’ interest regarding their brand. If we take a look at the forecast published by eMarketer on the global mobile advertising spending until 2019, we realize that the numbers are huge. This is why we should do everything we can to offer a great experience for users, and instead they can give us their attention. To help you, we will present 4 of the…

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7 Ways To Monetize Your App Perfectly

October 21, 2016Emre Fadıllıoğlu

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…

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Tips For Managing Your Mobile Reputation

September 30, 2016Emre Fadıllıoğlu

Online reputation management has been a very important issue for marketers and owners for a long time. Reputation is a key factor for success in online marketing. There are two main reasons which lie behind it. First, you can get more visibility, traffic and conversations with a better reputation; you also gain access to higher authority publishers and more opportunities to promote your business and to work with other credible organizations. Second, and a little less positive, there are many dangers and dynamics in the online world: losing your reputation…

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6 Ways for Apps to Be More Visible on Social Media

September 8, 2016Emre Fadıllıoğlu

Social media never sleeps, it’s alive 24/7. Your customers or potential customers don’t stop commenting your posts or posting on your pages when you leave your desk at 5 pm. It is mixed blessing situation. While controlling it getting harder day by day, if you can manage it perfectly -supported by some monitoring and moderating tools- social media is a great chance to reach large masses and segmented audiences as well. With all these attributes, you should handle social media as a person. Along with it can be changeable regarding…

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5 Best Practices for In-App Messages

September 6, 2016Emre Fadıllıoğlu

In-App messages are one of the most powerful communication tools for app publishers. Here are statistics about the effects of In-App messages. In-App messages increase app launches by 27% In-App messages boost engagement threefold In-App messages triggered from an in-app event increase conversion fourfold Source: Localytics Data Team What are the In-App messages? They are notifications displayed while the user is active within the app itself. Also, they may be referred to as native app content. The sunny side of the picture here, In-App messages are highly contextual and rooted…

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5 Important Mobile App Advertising Basics To Follow

August 24, 2016Emre Fadıllıoğlu

Everyone knows marketing campaigns have been going mobile for some time. While the total Internet traffic is coming from mobile devices, it is not a surprise to say that marketing budgets also are shifting to take account of this trend. You can see a study below which shows the mobile ad spend increase.   How can make your mobile ad campaign successful in this neck and neck environment and between huge budgets? Here, you can find some important basics to follow.   Target Effectively Your Audience Targeting your audience leads…

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The Latest Tips For App Store Optimization

August 18, 2016Emre Fadıllıoğlu

You know that just like Search Engine Optimization increases the ranking of articles on a webpage, the App Store Optimization (ASO) ranks apps in app stores. Currently app store optimization (ASO) plays a huge role in a user’s ability to find the application as well as their decision to download it. App developers strive to make an impact through various means to increase their ranking and rise to the top of the list within app stores to gain maximum traction and more downloads compared to their competitors and contemporaries. It…

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