Author: Emre Fadıllıoğlu

We will start this post with a small exercise for you. When you are about to try a new thing, especially a mobile app, how do you make this decision? Most of you are looking for something recommended by your friends or family. And besides their point of view, whose opinion counts more? Will you open your social media account? Will you look for impressions from an experienced and appreciated person in the field? Then you rely your response on social media influencers. Let’s expand further this idea. What is…

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…

Online reputation management has been a very important issue for marketers and owners for a long time. Reputation is a key factor for success in online marketing. There are two main reasons which lie behind it. First, you can get more visibility, traffic and conversations with a better reputation; you also gain access to higher authority publishers and more opportunities to promote your business and to work with other credible organizations. Second, and a little less positive, there are many dangers and dynamics in the online world: losing your reputation…

Social media never sleeps, it’s alive 24/7. Your customers or potential customers don’t stop commenting your posts or posting on your pages when you leave your desk at 5 pm. It is mixed blessing situation. While controlling it getting harder day by day, if you can manage it perfectly -supported by some monitoring and moderating tools- social media is a great chance to reach large masses and segmented audiences as well. With all these attributes, you should handle social media as a person. Along with it can be changeable regarding…

In-App messages are one of the most powerful communication tools for app publishers. Here are statistics about the effects of In-App messages. In-App messages increase app launches by 27% In-App messages boost engagement threefold In-App messages triggered from an in-app event increase conversion fourfold Source: Localytics Data Team What are the In-App messages? They are notifications displayed while the user is active within the app itself. Also, they may be referred to as native app content. The sunny side of the picture here, In-App messages are highly contextual and rooted…

Everyone knows marketing campaigns have been going mobile for some time. While the total Internet traffic is coming from mobile devices, it is not a surprise to say that marketing budgets also are shifting to take account of this trend. You can see a study below which shows the mobile ad spend increase.   How can make your mobile ad campaign successful in this neck and neck environment and between huge budgets? Here, you can find some important basics to follow.   Target Effectively Your Audience Targeting your audience leads…