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Author: Hülya Özdestici

Home Articles Posted by Hülya Özdestici

Mobile Apps: Where Were They? & Where Are They Now?

October 12, 2018Hülya Özdestici

  The Evolution of Mobile Apps We’re livin’ in the technology era and smartphones are one of the biggest technological masterpieces of all time. With mobile apps, now we can do anything that once we only could do using computers. We can edit videos, make our own musics. We can even measure our pulses. Amazing right? Have you ever wondered how mobile applications walked in our lives? We did and gathered all the information for you. Let’s start! The First Application When you hear the word ‘’application’’, you might think…

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Mobile Marketing Events to Go in October 2018

September 28, 2018Hülya Özdestici

  MMA   MMA is a non-profit trade association with more than 800 member qualities from nearly 50 countries around the world. Every year, MMA brings players in the market together in different cities around the world and shares their vision about where mobile is now and where it is going.  They also rewards succesful projects around the world with The Smarties Awards. In October, they have 4 events in 4 different cities;   MMA Mobile Summit Colombia        When: October 4        Where: Colombia You can get more info…

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What Has IOS 12 Brought Along to App Store?

September 19, 2018Hülya Özdestici

Hotly-anticipated Apple IOS 12 Update was released on the 17th of September. It came up with so many big changes for the users. Iphone’s became 2* faster, new features were added such as ‘Measure’, photograph categorising became easier to use, and so much more. In addition to all of these, Apple also made some great changes in terms of personalization in Apple App Store. So, let’s have a look at what have changed in detail.         The Today Tab From the new release on, when you open…

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Mobile App Metrics That Matter In 2018

September 6, 2018Hülya ÖzdesticiMobile metric

App world is getting more and more competitive atmosphere every single day. The reason why improvement is essential for companies, it is not so easy to lead this competion anymore. So we should use all the development opportunities we have. Here is the way to create an opportunity to improve your app; Measuring The Metrics.   The metrics tell us what is going on with our app. If we know which metrics we look at, we can find positive and negative results. It is easy to improve the app when…

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What Are The Do’s and Don’ts of App Store Optimization

August 22, 2016Hülya Özdestici

  When you decide to develop an app, it means you begin a fascinating journey. However, you know that completing the app development process is not the last step! Before and after you launch your app, follow some steps to achieve success and abstain from some steps as well. Above all, sustaining your success is more important. Yes, the accumulation of knowledge is important, but some things will be based on some experiences. Follow the benchmarks and appreciate the analysis or A/B testing, which are ongoing in your field. There…

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The Effect Of Trending Search On Overall Ranking

April 27, 2016Hülya Özdestici

60 percent of users find their new app by searching with specific keyword in App Store. Trending Search is a place where users can immediately tap on a keyword and see the apps ranking for this keyword. It is a very easy way for users to discover new apps, since it basically shows the popular searched words in a country. Trending search is an area, which highlights the popular apps of the moment located below the search box in IOS.   We wanted to analyze how being in a trending…

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The Gear Wheel System: Promotion and Localization

March 30, 2016Hülya Özdestici

In a period that the amount of mobile app reach to almost 4 billion -by the end of 2016 4th quarter- saying that mobile app market has grown like an ocean is not difficult.  The great competition is also obvious. Accordingly, the methods for increasing app downloads can not be standardized. Actually, when you define your strategy and choose your methods; you have to recognize the Big Picture and act in the direction of your expected results. In this sense, our starting point will not be so strange. We will…

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Algorithm Differences Between App Store and Google Play

March 15, 2016Hülya Özdestici

Getting discovered in app market is the main target for all app owners. The most cost effective way seems to be found by organic search in Google Play, App Store and other stores. You already heard a lot in both our blog and other sources that it is called ASO (App Store Optimization), optimizing your store listing page using keywords and optimizing other elements like graphic assets. You know if we could ever know the secret behind the algorithms, it would be a lot easier to decide on our efforts…

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Viral Marketing Dynamics For Mobile Apps

March 4, 2016Hülya Özdestici

Viral is one of the best app marketing methods. Especially today, reaching great virality is not easy as before. There are some reasons for this, like an ever-growing competition within the mobile market and changing share habits of users. Plenty of apps break out every day and users are selective regarding downloading – they try these applications first and mention about it to others. In other words, Viral is still necessary for app marketing, but reaching success isn’t as easy as it was before. Under these circumstances, understanding one of…

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Color Psychology For Mobile Apps

February 20, 2016Hülya Özdestici

Did you know Mark Zuckerberg is red-green colorblind? Therefore, “blue” is the best color that Zuckerberg can see. Actually, in our daily life and of course in marketing, similar logic works. We all recognize colors that manifest itself to us, and we feel and think something when we recognize them. Colors attract the attention of users and increase brand recognition, memory and participation.  They affect our way of thinking and behavior. Positioning and using them correctly is vitally important. Colors’ effects on the marketing & brands side is proven, presenting…

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