Hülya Özdestici

How Can You Create Word of Mouth for Your Mobile Application

February 15, 2016Hülya Özdestici

“Things were just spreading by word of mouth.” Buffington In 2016, it is expected that Mobile Application market will be a 46 billion dollar market by growing 5.5 times. Apple Store with its 1.5 million apps and Google Play with its 1.6 million apps are the biggest of this market. It doesn’t make any sense to leave something to chance when we talk about such an important market. We all know, implementation in marketing field of Word of Mouth -as old as time in reality- is how essential. According to George…

Make Icons More Visible by Avoiding Text

February 11, 2016Hülya Özdestici

On the app market, the icon is the face of your product. Moreover, these single pictures give users the first impression about your app. You have only a short period of time to receive a reaction from users. Have you ever considered that when you search on the stores, icons are the huge tool of the visible part of your app? Here is the App Store display below. As you can see, icons cover the most part of the app. At least %60 percent of the area is covered by…

Where to Localize the Gaming Apps

January 28, 2016Hülya Özdestici

Gaming apps increasingly keep leading the app market. This competitive market needs to make a smart decision. Making a smart decision requires collecting trustful information and data. In this article, we will show another metric to take into consideration, while localizing your gaming app. Starting with the App Category Analysis: According to statista, Games have the largest percentage of the App Store, covering 22% of the entire store. Considering the market value, gaming apps are like Warren Buffet of the Mobile Market. The graph above shows the expectations of mobile…

Don’t Waste Your Time After Launching Your App

January 14, 2016Hülya Özdestici

Launching the app is just a small part of the workload. This is the long way to rank at the top. According to statista, over 4.43 billion mobile users connected to the Apple and Play stores during 2015. This heavy burden has been lifted over years by publishers. Therefore, do you want to be Frodo ”the app bearer” in order to get your app a better ranking? Users can be fragile consumers and often criticize the app. Those nonintellectual comments cannot be measured by tools. Therefore, what you need…

Author: Hülya Özdestici

How Can You Create Word of Mouth for Your Mobile Application

Make Icons More Visible by Avoiding Text

Where to Localize the Gaming Apps

Don’t Waste Your Time After Launching Your App

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