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Author: Onurcan Eki

Home Articles Posted by Onurcan Eki

Most Effective Quick Tips for Successful ASO Strategy

September 12, 2018Onurcan EkiASO Strategy

Most Effective Quick Tips for Successful ASO Strategy As you know, each day a lot of new apps launched to creating some value to people. One of that, is yours. There is no doubt with right ASO strategy to get better conversion and download rates. So, do you want to know what you must do for you ASO strategy? Please keep reading post we explain it to you. How ASO is important for your App Downloads? ASO (App Store Optimization) is actually process of optimizing a mobile application to get it…

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7 App Marketing Tips for your Pre-Launch Strategy

September 11, 2018Onurcan EkiMobile App Marketing, PreLaunch App Strategy

7 App Marketing Tips for your Pre-Launch Strategy In this article we need to give you some critical tips that will help you in your prelaunch. So, be ready to burn them whole stores with your amazing plan with this post! List of chapters: Define your objectives and focus on your audience Study your competitors Create a useful landing page Please attention on your Content Marketing Strategy Use Social Media Channels Create a Video Teaser Keep in mind about App Store Optimization Define your objectives and focus on your audience…

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7 Expert Tips To Revive Your App From “Zombie” State

February 17, 2017Onurcan Eki

One of the biggest problems of this mobile environment is the enormous number of apps available in app stores. And if that isn’t enough, every day thousands of new apps are uploaded in the same small space. If you are about to upload an app or your app is one of those valuable ones who didn’t saw success yet, we will help you avoid becoming a zombie app. What Are “Zombie” Apps? An app is considered zombie if it isn’t featured in any list and people can find it only…

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5 Leading Factors Of Major Update For An App

February 6, 2017Onurcan Eki

Updating your app is an important element for its growth. If you keep it functional it’s a sign that you care about your users and you want to improve your app for them. In the same time it proves your commitment to your app and they will give it the same amount of attention as you invest in improving their experience. A recent study made by University College London reveals that most part of the app owners that release a major update doesn’t see the difference in ratings. More specifically…

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7 Tips To Pave Your Way When Naming Your App

January 31, 2017Onurcan Eki

We all know the importance of app store page for the success of any mobile app. A crucial element for catching users’ attention is app name. Let’s see some of the best practices that can help you in your effort to make your app visible. App Store And Google Play Apple App Store and Google Play Store offer detailed guidelines with their different requirements when it comes to choose the most appropriate app name for your creation. We will expand these ideas for you to see the right path when…

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3 Tips For Creating Search Ads On Google Play

January 16, 2017Onurcan Eki

If you have an app and you don’t know in what manner you should promote it for effective results why don’t you consider going back to basics? By this, we mean Google Play Store because that is the place where you left it, its home. After all, more than half of users look on app market for the apps they need. You can see that in every report published on the Internet, like this: Or, this one: And it makes sense. When you need a new pair of boots, where…

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The Niceties Of Creating Snapchat Ads

January 2, 2017Onurcan Eki

Everybody knows that social networks can create a great impact when you are promoting your app. But the main consideration is your audience. If you target young people, like Millennials then the path to reach them may pass through Snapchat Ads, a playful social platform which offers the possibility of creating personalized ads for your app. You can observe in the chart below the fast growth of Snapchat from March 2014. This popular network practically tripled the number of daily active users in just 2 years. And we are talking…

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2017 Predictions For App Marketing

December 30, 2016Onurcan Eki

Introduction 2016 is practically over and we almost hear the countdown for the New Year. Now it is the time to check what happened in mobile environment, especially in the marketing domain for this section and even more important to get a closer look to the expectations for 2017 in terms of advertising applications for mobile devices. How Was 2016 In Terms Of Mobile Marketing? 2016 was an innovative year and app owners are aware of the fact that they need to invest more in promoting their mobile apps through…

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Why Use Instagram Ads To Drive App Installs

December 29, 2016Onurcan Eki

Introducing Instagram Ads As a mobile marketer you know there are many popular ways to promote an application. One of the most effective ones is considered Instagram Ads. Instagram is a social network based on visuals. People post images and videos that are appreciated or criticized by others. This way they express their thoughts reaching the feelings of millions of users. If you already have a profile on Instagram and your target audience is concentrated on this platform then this should be the solution for you to create an amazing…

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5 Improvements To Re-Engage Mobile App Users

December 23, 2016Onurcan Eki

Introduction When you own a mobile app it is crucial to attract users but, even more important it’s to make them stay and to use your app as often as possible. That is the reason of this post, to highlight the importance of watching the engaging efforts as an ongoing process which will reward you with a huge number of loyal users. Google sees things in the same way. This is why a team from Google together with Ipsos conducted a survey called How people discover, use, and stay engaged…

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