Author: Onurcan Eki

Statistics show almost 3 million apps are currently available for download in the App Store. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. It may sound like a dream to get featured after these mind-blowing numbers, but it is not impossible when you seize the topics below. HOW APP STORE WORKS? Before beginning to build your strategy, it is important to know how…

The main purpose of an app developer after he uploads an app on the market is to acquire as many users as possible and, in the same time to keep engaged his active users. As easy as it may sound, this is an entire process of struggles and tests, especially with the overcrowded app stores. Today, we will talk about the uninstall rate or how to increase user retention and to reduce churn rate. According to Localytics, the churn rate is 80% after 3 month from the installation moment, which…

It has been proven that almost 79% of users check reviews and ratings before downloading an app, and it is also a fact that users are more likely to leave a review after a bad experience than a positive one. So, positive app reviews will definitely take you to the upper levels in page ranking, but the question is: Will you let the bad reviews damage your brand’s reputation and harm your rankings in the App Stores? Why are reviews so important? App reviews really matter for users when they…