Author: Şeyhmus ÖLKER

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

What Is The Virality In Mobile Marketing According to Statista the number of available apps is over 4.5 million only on Apple App Store cumulated with Google Play Store and it is growing daily. Number of active apps in Apple App Store In these overcrowded app markets where the competition is fierce, it is very hard for a mobile app to have success. It makes a considerable difference if the app is popular or viral. The Virality in Mobile Marketing is the number of new adepts invited by each user. …

GIFs are not a new formation, but today, they are consumed faster than ever before. This is related to shifted consumer habits towards understanding and enjoying the content only within seconds. It’s not surprising that brands also prefer GIFs. This diagram shows the market position of GIF regarding popularity and traffic compared to the most popular image file formats. Why Using Gifs is a Smart Way for Marketers   Gifs are Easy to Consume As we mentioned above, the most outstanding feature of Gıfs is being very short and consumed…

Mobile devices have rocked the world for some time, with the number of users accessing the internet having exceeded PC users long ago. Of course, the ad tech industry responds to this change. While the number of mobile-specific ad networks are increasing, finding a reliable network is becoming more challenging. What is the working principles of a mobile ad network? At the most basic level, the mobile ad network is an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand. Mobile ad…

We think that all app developers are dreaming up launch day of their app. They may believe that their app is fantastic and it will get huge number of downloads. However, there is an important thing that all of the app developers should remember especially at the starting point: Completing app development process is not the last step! After you launch your app, you should follow some steps to achieve success and sustain your success more importantly. Paid Advertising Just after your app launch; most probably you will need paid…