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Author: Şeyhmus ÖLKER

Home Articles Posted by Şeyhmus ÖLKER

How iOS 10.3 Will Change Developers Life?

February 1, 2017Şeyhmus ÖLKER

Recently, Apple launched beta version for iOS 10.3. This release highlights the importance of users’ reviews. In short terms, Apple provides a feature for developers to send in – app messages asking users for rates and reviews. Moreover, programmers will be able to answer those reviews inside the App Store. What Will Change In Developers Life? Although iOS developers will be faciliated with more app feedback and allowance to respond reviews, this major change will also bring some challenges for developers. Let’s discover together how iOS 10.3 will change developers life with…

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5 ASO Trends Every Developer Should Focus On

January 18, 2017Şeyhmus ÖLKER

There are many app owners which concentrate all their forces on creating the app and they stop in the moment they consider that the app is developed. They don’t take into account a pre – launch strategy and they imagine that the app will promote by itself. After submitting the app on the market, they discover the shocking truth: nobody downloads their amazing app, because nobody knows about it. What can be done now? Is everything lost? Not really. It is not a favorable situation, but there are some important…

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How To Maximize Mobile Video Ads Potential

December 9, 2016Şeyhmus ÖLKER

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…

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7 Common Mistakes in Mobile User Acquisition

November 10, 2016Şeyhmus ÖLKER

App development is a tough business. You may have a great idea, but there is no guarantee the app will succeed. The market for apps is growing: between iOS, Android, and smaller platforms, apps could generate $101 billion annually by 2020, according to research firm App Annie. What is interesting is that 70% of apps fails (they never reach 5,000 downloads), and 60% will never be updated after release. Therefore, your app must be innovative, original and irreplaceable in this pool. User acquisition is the fundamental target in your mobile…

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Growth Hacking Strategies to Increase Your App Downloads

October 25, 2016Şeyhmus ÖLKER

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

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5 Ways To Increase Your App Downloads By Force Of Virality

October 11, 2016Şeyhmus ÖLKER

What Is The Virality In Mobile Marketing According to Statista the number of available apps is over 4.5 million only on Apple App Store cumulated with Google Play Store and it is growing daily. Number of active apps in Apple App Store In these overcrowded app markets where the competition is fierce, it is very hard for a mobile app to have success. It makes a considerable difference if the app is popular or viral. The Virality in Mobile Marketing is the number of new adepts invited by each user. …

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Why Gifs are the Rising Stars of Mobile Advertising

September 14, 2016Şeyhmus ÖLKER

GIFs are not a new formation, but today, they are consumed faster than ever before. This is related to shifted consumer habits towards understanding and enjoying the content only within seconds. It’s not surprising that brands also prefer GIFs. This diagram shows the market position of GIF regarding popularity and traffic compared to the most popular image file formats. Why Using Gifs is a Smart Way for Marketers   Gifs are Easy to Consume As we mentioned above, the most outstanding feature of Gıfs is being very short and consumed…

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Apple Changed the Rules: What Will Change in Developers Life?

September 6, 2016Şeyhmus ÖLKER

Recently Apple announced that some improvements is coming in Apple App Store which will start on September 7, 2016. The first moderation which is concerned closely to app developers, removing the not-updated and nonconcurred apps from App Store. After give a warning to app developers in the direction of updating their apps -if they still don’t update their apps according to the guidelines in 30 days- apps will be removed absolutely from App Store. Apps which collapse when they are opening will remove immediately from App Store. The second important…

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What Is A Mobile Ad Network And What Does It Do?

August 31, 2016Şeyhmus ÖLKER

Mobile devices have rocked the world for some time, with the number of users accessing the internet having exceeded PC users long ago. Of course, the ad tech industry responds to this change. While the number of mobile-specific ad networks are increasing, finding a reliable network is becoming more challenging. What is the working principles of a mobile ad network? At the most basic level, the mobile ad network is an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand. Mobile ad…

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What to Follow In Post-Launch Phase

April 11, 2016Şeyhmus ÖLKER

We think that all app developers are dreaming up launch day of their app. They may believe that their app is fantastic and it will get huge number of downloads. However, there is an important thing that all of the app developers should remember especially at the starting point: Completing app development process is not the last step! After you launch your app, you should follow some steps to achieve success and sustain your success more importantly. Paid Advertising Just after your app launch; most probably you will need paid…

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