Author: Şeyhmus ÖLKER

Being visible in app stores and reaching the number of downloads desired are not easy jobs. There are many crucial components to be part of the game, such as App Store Optimization. However, the most successful app marketing strategy consists of mixing both ad campaigns and optimization operations together. Terms to Know Before Starting When it comes to ad campaigns to get installs, there are many important terms you need to know in order to fully understand the concept and goal-setting strategy. Let’s start with these significant terms, before diving…

It is obvious that the holiday season is a great opportunity to increase the number of app downloads. All research proves this, with the huge amounts of numbers for both top apps and categories. Here are some of these tremendously convincing results: According to Flurry, in 2013, app downloads increased by 91% on Christmas day. The average aggregate daily download volume of the top 200 free iOS apps rose to 2 million in December, growing 14 percent from November and up 44 percent from last year. According to Statista, in 2012,…

Social media platforms like Twitter, Facebook and Instagram have become most popular and effective ways of increasing app downloads. They provide different kinds of ad campaigns in their own platforms. Today I’ll give insight into Instagram’s Mobile App Installs ad model. First of all, let’s start with the stats that prove that it is an amazing way to increase your app downloads. According to Instagram’s data, Posmark, a fashion marketplace, increased its app downloads by 37% at a 28% cost reduction in ad cost. Cartwheel also increased downloads with nearly…