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Author: Şeyhmus ÖLKER

Home Articles Posted by Şeyhmus ÖLKER (Page 2)

The Review of QUORA with ASO Questions & Answers

March 28, 2016Şeyhmus ÖLKER

Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information. What is ASO? There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app. According to the research, 47% of app users find apps via…

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7 App Marketing Metrics You Need to Track for App Success

February 26, 2016Şeyhmus ÖLKER

Whether it’s your first app or one of many, you should know how to develop a great app. First of all, you should track potential trends in app markets to get an idea of what kind of app you are going to design. Then, you should identify your audience and observe their needs and expectations from your app. Designing your app’s experience, coding it and lastly testing it will be the next steps. If you do all of this right, your mission is a success, right? Or is it not?…

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How Updating Your App Increase App Store Rankings

January 19, 2016Şeyhmus ÖLKER

You have apps installed on your mobile device I suppose; every smartphone user does. Do you remember when you experienced a glitch on your favorite app or a bug on a mobile game you love to play? You got to a certain level, found all collectibles, and bam! A bug prevented you from resuming the level or even worse, deleted your saved data. What would you do? Or I want to ask another question even more interesting than that: If you developed this game and found out about the bug,…

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Image Source: http://www.appmarketingagentur.de/app-vermarktung/incentivised-downloads-good

Beginners Guide to Incent and Non-Incent Traffic

January 5, 2016Şeyhmus ÖLKER

Being visible in app stores and reaching the number of downloads desired are not easy jobs. There are many crucial components to be part of the game, such as App Store Optimization. However, the most successful app marketing strategy consists of mixing both ad campaigns and optimization operations together. Terms to Know Before Starting When it comes to ad campaigns to get installs, there are many important terms you need to know in order to fully understand the concept and goal-setting strategy. Let’s start with these significant terms, before diving…

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Flurry

App Marketing Tips to Get Ready for Christmas

December 18, 2015Şeyhmus ÖLKER

It is obvious that the holiday season is a great opportunity to increase the number of app downloads. All research proves this, with the huge amounts of numbers for both top apps and categories. Here are some of these tremendously convincing results: According to Flurry, in 2013, app downloads increased by 91% on Christmas day. The average aggregate daily download volume of the top 200 free iOS apps rose to 2 million in December, growing 14 percent from November and up 44 percent from last year. According to Statista, in 2012,…

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Photo Ads

Best Practices of Instagram Ads to Increase App Downloads

December 4, 2015Şeyhmus ÖLKER

Social media platforms like Twitter, Facebook and Instagram have become most popular and effective ways of increasing app downloads. They provide different kinds of ad campaigns in their own platforms. Today I’ll give insight into Instagram’s Mobile App Installs ad model. First of all, let’s start with the stats that prove that it is an amazing way to increase your app downloads. According to Instagram’s data, Posmark, a fashion marketplace, increased its app downloads by 37% at a 28% cost reduction in ad cost. Cartwheel also increased downloads with nearly…

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7 Effective Ways to Increase App Reviews

November 24, 2015Şeyhmus ÖLKER

It is obvious that people now attach importance to others’ opinion and comments more than what you promise. They care about both positive and negative feedback before deciding whether to download your app or not. However, it is now not only people, but also app stores giving importance to reviews. So, how can you increase these powerful reviews from your users? Here are 7 different clever ways to increase your app reviews.   Increase Downloads via ASO and Ad Campaigns: Positive app reviews can help you to increase downloads and vice…

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How to Use Localization to Get More Downloads

November 9, 2015Şeyhmus ÖLKER

User acquisition is a tough thing when you consider the huge amount of app number in app stores and competition. App Store Optimization and Ad Campaigns are great ways to be visible in this extreme competition. Localization is another amazing recipe both to be a global brand and expand your audience. As a beginning, let’s be sure to avoid confusion about the difference between app localization and language translation. Localization vs Translation Localization is something more than language translation. By doing localization you both translate all the assets of your…

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Optimizing Push Notifications to Increase App Retention

October 20, 2015Şeyhmus ÖLKER

  Acquiring users for your app might be seen as the most challenging problems for app owners. However, what you should remember is that increasing app retention is as crucial as user acquisition. While having an awesome app is an important step to ensure this, different ways like app deep linking have an enormous effect on this. Push notifications are one of these ways to increase app retention. The main question here is: How? How can you get benefit from push notifications to increase user retention? Here are the best…

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