Kadir Soner Şensoy

Mobile App Screenshots: Best Practices To Select The Right Ones

March 16, 2017Kadir Soner Şensoy

Whether you are looking to revive an app from “zombie” state or you want to avoid the most common mistakes in mobile user acquisition, one of the most important growth hacking strategies to increase your app downloads is to invest in App Store Optimization. As you can see in our Ultimate ASO Checklist an essential stage for building a great app store page is to display amazing screenshots of your app. This can be harder than you think but with the right guiding from us you will manage to present…

10 Tools To Develop Cross Platform Mobile Apps

February 10, 2017Kadir Soner Şensoy

You just come up with an idea for the most brilliant app in the world? You are probably thinking: What to choose, Android or iOS? Well, the question should be: Why to choose? You can create your app for both platforms. A better question would be: What cross platform should I choose? You are in luck, because right now we are going to reveal 10 tools from which you can select the one that will serve you best. Just relax and take notes. Three Core Codes of App Development But…

Mobile Deep Linking: How & Why To Use It?

January 27, 2017Kadir Soner Şensoy

In 2012, when Google+ added deep linking for iOS and Android apps was a crucial moment for the way users get inside an app. Using Google+ mobile SDKs you could add a deep – link ID for your app and by integrating Share dialog you were able to send your users to the wanted app page. Over the time deep links became a necessity for the growth of mobile apps. But let’s discover all the insights of this tool and in what manner it changed during these years. What Is…

5 Useful Tips To Create Apple Search Ads

January 4, 2017Kadir Soner Şensoy

If you are reading this blog, you probably own an app. Is that true? And I am sure that your app is amazing. Am I right? Of course, it is a great app, because you invested months of work to develop it and you put all your dreams in your creation when you submitted to Apple App Store. But it seems that you are the only one that knows how useful your app is, because it is so hidden in the huge list of apps which solve big problems but…

The Benefits Of App Indexing

November 30, 2016Kadir Soner Şensoy

What Is App Indexing? As an app owner you need to take advantage of all the available tools that will help you to increase the visibility of your app. For this reason you need to use App Indexing. If you don’t know much about this, then stick around because we will detail its benefits in this post. App Index is the service from Google that allows users to discover your app in top of search results when they use their mobile devices to search on Google, words related to your…

How to Increase App Downloads Through Playable Ads

November 12, 2016Kadir Soner Şensoy

With the huge number of mobile applications that appear every day, not to mention the other apps which are already on the market, more than 4.5 million, it is just so difficult to convince people to download your app. There is literally an app for everything. What can marketers and developers do in this situation? They have to come up with new ways to attract users to download the app. In this case a great opportunity is offered by Playable Ads. What Are Playable Ads? Playable Ads offer a trial…

How to Keep Users Engaged With Your Mobile App

October 28, 2016Kadir Soner Şensoy

Why Is This Important? As a mobile application owner it is very important to attract users and to run user acquisition campaign, but it is equally important to keep them and make them use your app over and over again. Even though it is very challenging to grow user lifetime value it is all worth it in the end because more engaged users will attract more revenues. According to Esteban Kulsky, CEO at thinkJar, engagement is user’s knowledge multiplied by its trust in your product divided by the time he…

How to Overcome Cultural Barriers In Mobile

September 26, 2016Kadir Soner Şensoy

There are very old marketing concepts like adaptation and standardization, which are well-grounded and referenced when there is a need. We say that they are well-grounded. It means we know the specific situations and frameworks for appealing to adaptation or standardization concepts in company with powerful reasons. The shifts taking place in consumer habits and the technologic environment in the course of time may make some difference in these frameworks. However, these two marketing concepts absolutely should be considered important because of the intercultural differences, even firstly digital and then…

Using App Preview Video to Get User Acquisition

August 28, 2016Kadir Soner Şensoy

We have mentioned the great power of video, especially the intended purpose of mobile video ads in our recent blog post. As a short reminder, the video advertising format is more dynamic than other formats and can convey the information or message easily to the users. It is also growing quickly as an ad format on mobile, like native advertising, and it will be the future of mobile advertising. Having looked at the high engagement rates, it is especially suitable for advertising games or well-established brands. What’s this story actually…

Why Mobile Video Advertising Is Important?

August 17, 2016Kadir Soner Şensoy

Today, the budget and effort for mobile advertising are increasing in direct proportion to mobile market importance, including revenue as well. According to Facebook’s Fourth Quarter and Full Year 2015 Results, mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014. As you can easily recognize, every day, thousands of videos come from apps and mobile websites. It also brings the development of specific video content for the mobile environment by large publishers….

Author: Kadir Soner Şensoy

Mobile App Screenshots: Best Practices To Select The Right Ones

10 Tools To Develop Cross Platform Mobile Apps

Mobile Deep Linking: How & Why To Use It?

5 Useful Tips To Create Apple Search Ads

The Benefits Of App Indexing

How to Increase App Downloads Through Playable Ads

How to Keep Users Engaged With Your Mobile App

How to Overcome Cultural Barriers In Mobile

Using App Preview Video to Get User Acquisition

Why Mobile Video Advertising Is Important?

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