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Author: Kadir Soner Şensoy

Home Articles Posted by Kadir Soner Şensoy (Page 2)

The New Trends in Mobile Ad Formats

April 5, 2016Kadir Soner Şensoy

  In app economy, mobile advertisements have an extensive coverage. All you know that there is a reality about shifting from Web to Mobile. There are some data from Bussiness Insider to show this shifting clearer: US mobile ad spend will top nearly $42 billion in 2018.  In-app click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets. US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018. As you can…

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How to Personalize Your App in 8 Ways

March 29, 2016Kadir Soner Şensoy

When it comes to your app’s success, user retention is as important as user acquisition. A steady growth is not only possible with acquiring as much users as possible, but also making your current users happy – at least more than your competitors do – as soon as possible. One of the most effective techniques to do this is developing and updating your app by considering that your app makes your users feel special. Some Convincing Data & Info on Why You Should Personalize Your App Whatever your app category…

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Pre Launch Mobile App Marketing Tips

February 25, 2016Kadir Soner Şensoy

Developing a mobile app and launching it in app stores are awesome for every app owner. Everybody wants to reach the peak download numbers beginning from launch. However, the reality is; it is nearly impossible because of harsh competition and deficiency of knowledge in the app market. This causes a lot of mistakes and the main mistake is usually about ignoring mobile marketing. While the mobile marketing spending is increasing billions dollar year by year, expecting the top downloads and being visible in app stores is a bit unrealistic. As…

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2015_App_User_Retention_Rate_-_Global

Do You Know How to Do User Onboarding Right?

January 29, 2016Kadir Soner Şensoy

Even though we are now very familiar with experiencing user onboarding in mobile apps, it doesn’t change the fact that one fourth of users abandon apps all around the world. The uglier truth is this: While user retention rate is decreasing, the user abandonment rate is increasing year by year according to Localytics analysis in June, 2015. When we analyze the reasons for this disloyalty, data shows that bad user onboarding experience is one of the main reasons. A brand new research indicates that whereas relevant information and recommendations are…

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How to Find Right Keywords for Your App

January 6, 2016Kadir Soner Şensoy

If you are an app developer, the first thing you should do is decide what kind of app you are going to develop. Is it going to be a game or an app that tracks movements and the heartbeat rate of joggers? This looks simple to you, but you should keep in mind that targeting the right audience and knowing their needs or demands is a very important stage of the developing process that should not be taken lightly. So, you build a great app and submit it to one…

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How to Create a Localization Test to Increase App Downloads

December 7, 2015Kadir Soner Şensoy

In the previous blog post about App Localization, we expanded on if you need localization, what to localize in your app, and determined which language(s) you should choose. There was also a section to question whether it is worth taking risk. Today, I will explain how to avoid this time consuming risk by creating a Minimum Viable Product (MVP) when localizing your app. As I wrote before, in the localization MVP, instead of localizing your entire app, you only localize your metadata, which is your app store profile. How Can…

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Recent App Store Algorithm Change And Advices For ASO Makers

November 25, 2015Kadir Soner Şensoy

On Nov 3rd we monitored some  sudden changes on keyword rankings in App Store. A lot written about the algorithm change and now we know something is different inside the App Store. Here is what happened bullet by bullet according to our latest analysis: Suddenly competitors appeared in branded keyword searches. For example when you search Badoo you will see more dating apps in search results than ever. It is a little bit harder for new apps to rank in branded keywords even they use those keywords in the keyword…

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Google Play Does Not Like Advertisers

October 30, 2015Kadir Soner Şensoy

After some tough experience on boost campaigns in Google Play, I decided to make a comparison between Google Play and App Store ranking algorithms. I believe every app marketer has a sense that Google is a little bit stable against ad campaigns. That is why it is harder to boost your app ranking in Google Play than App Store. But how hard it is? To answer this question I looked at the ranking variations of well-known apps some of which are selected as the top advertisers on the Facebook(I added…

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How to Use Long Tail Keywords in ASO

How To Use Long Tail Keywords in ASO

October 13, 2015Kadir Soner Şensoy

Within the millions of apps there are a lot of cool applications and they stay in silence. Ad campaigns require great marketing budgets and most of the app owners have little or no budget at all. ASO is the cheapest yet the strongest weapon in the market to increase visibility. Choosing the best keywords is the hardest part in a perfect ASO. If one can achieve to rank in top 10 for relevant keywords or combination of keywords that also have organic traffic, then you start to be seen by…

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