The New Trends in Mobile Ad Formats
In app economy, mobile advertisements have an extensive coverage. All you know that there is a reality about shifting from Web to Mobile. There are some data from Bussiness Insider to show this shifting clearer: US mobile ad spend will top nearly $42 billion in 2018. In-app click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets. US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018. As you can…