Being visible in app stores and reaching the number of downloads desired are not easy jobs. There are many crucial components to be part of the game, such as App Store Optimization. However, the most successful app marketing strategy consists of mixing both ad campaigns and optimization operations together.
Terms to Know Before Starting
When it comes to ad campaigns to get installs, there are many important terms you need to know in order to fully understand the concept and goal-setting strategy. Let’s start with these significant terms, before diving into incentivized and non-incentivized traffic.
Things to Know
If you want to make the user acquisition quickly, incentivized traffic is a good starting point. The average period for incentivized campaigns is 3 days in app stores. It helps you to reach the top of the category your app is in as soon as possible with the mass of downloads. One of the main reasons why people prefer incentivized downloads is increasing their rankings in the app stores quickly.
When we compare it with the non-incentivized traffic, incentivized traffic is cheaper. By rewarding the users, you can have a bunch of downloads. It also helps you to keep user flow, to avoid losses in app stores at a minimum cost.
As I mentioned in the first 2 advantages, incentivized traffic enables you to improve your app store ranking with the help of a high number of user acquisition. Another advantage of this user acquisition is organic uplift in your traffic. It means all these installs provide you with organic installs and traffic as a result of increasing app store rankings and downloads.
Higher LTV means more loyal users. Non-incentivized traffic provides you higher quality of users as distinct from incentivized traffic. Of course, it costs more to have more qualified users, but it keeps your retention rate higher if your users become loyal.
What you understand from engagement should be higher will to give feedback, higher response rate for push notifications, and better reviews. Because you have a higher LTV user acquisition, your users will be more willing to talk to you. It also means you can promote your app without any more marketing cost.
As you can understand from the results, there are many pros and cons of each traffic type. The best strategy to get the most benefit out of your ad campaigns is creating burst campaigns by combining incentivized and non-incentivized traffic.