Social media platforms like Twitter, Facebook and Instagram have become most popular and effective ways of increasing app downloads. They provide different kinds of ad campaigns in their own platforms. Today I’ll give insight into Instagram’s Mobile App Installs ad model. First of all, let’s start with the stats that prove that it is an amazing way to increase your app downloads.
It is obvious that Instagram can help you to get more downloads if you create ad campaigns according to best practices. Before listing these best practices, let’s see which ad types Instagram offers for mobile app installs.
Instagram Ad Formats
Types of Ad Objectives
If you consider objectives other than app installs, like app website traffic, Instagram offers you different kinds of ad objectives as follows.
If you need detailed information about Instagram ad objectives and ad formats, you can visit Instagram’s Ad page.
Best Practices to Create an Instagram Ad Campaign
If you have the opportunity to allocate budget for ad campaigns of social platforms, Instagram is a good option to both reach the masses and to do the best with a low budget. You can create a test ad campaign to see the potential of your app.