App promo videos are crucial in terms of promotion of your app and ASO strategy. There is no doubt that video trailers and app promo videos have a positive effect on the number of app downloads and conversion rates. It allows you to stand out in this market if its done right. Both iOS App Preview and Google Play store promo video goals are the same: Increase the conversion rate of the app and its interaction after download process. Differences between the two stores Apple wants developers to gain interaction…

We will start this post with a small exercise for you. When you are about to try a new thing, especially a mobile app, how do you make this decision? Most of you are looking for something recommended by your friends or family. And besides their point of view, whose opinion counts more? Will you open your social media account? Will you look for impressions from an experienced and appreciated person in the field? Then you rely your response on social media influencers. Let’s expand further this idea. What is…

In 2012, when Google+ added deep linking for iOS and Android apps was a crucial moment for the way users get inside an app. Using Google+ mobile SDKs you could add a deep – link ID for your app and by integrating Share dialog you were able to send your users to the wanted app page. Over the time deep links became a necessity for the growth of mobile apps. But let’s discover all the insights of this tool and in what manner it changed during these years. What Is…