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5 ASO Trends Every Developer Should Focus On

January 18, 2017Şeyhmus ÖLKERUncategorizedNo comments

There are many app owners which concentrate all their forces on creating the app and they stop in the moment they consider that the app is developed. They don’t take into account a pre – launch strategy and they imagine that the app will promote by itself. After submitting the app on the market, they discover the shocking truth: nobody downloads their amazing app, because nobody knows about it. What can be done now? Is everything lost? Not really. It is not a favorable situation, but there are some important…

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3 Tips For Creating Search Ads On Google Play

January 16, 2017Onurcan EkiGoogle Play Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

If you have an app and you don’t know in what manner you should promote it for effective results why don’t you consider going back to basics? By this, we mean Google Play Store because that is the place where you left it, its home. After all, more than half of users look on app market for the apps they need. You can see that in every report published on the Internet, like this: Or, this one: And it makes sense. When you need a new pair of boots, where…

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Google Play Metadata Rules Updated: What Are The Do’s And Don’ts?

January 11, 2017Emre FadıllıoğluApp Store Optimization Tips and Reviews, Google Play Tips and ReviewsNo comments

The New Rules It became a general habit to check Google’s guidelines every now and then, to see if something is different since last time we submitted our apps on Google Play Store. Since it is the beginning of the year we need to start with the proper ideas on how to promote our apps, because Google modified the rules which in some way are obvious for professional developers. But they must be mentioned for those who think that app market is for any kind of apps copied from others…

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5 Useful Tips To Create Apple Search Ads

January 4, 2017Kadir Soner ŞensoyApp Store Optimization Tips and ReviewsNo comments

If you are reading this blog, you probably own an app. Is that true? And I am sure that your app is amazing. Am I right? Of course, it is a great app, because you invested months of work to develop it and you put all your dreams in your creation when you submitted to Apple App Store. But it seems that you are the only one that knows how useful your app is, because it is so hidden in the huge list of apps which solve big problems but…

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The Niceties Of Creating Snapchat Ads

January 2, 2017Onurcan EkiMobile App Marketing Tips and ReviewsNo comments

Everybody knows that social networks can create a great impact when you are promoting your app. But the main consideration is your audience. If you target young people, like Millennials then the path to reach them may pass through Snapchat Ads, a playful social platform which offers the possibility of creating personalized ads for your app. You can observe in the chart below the fast growth of Snapchat from March 2014. This popular network practically tripled the number of daily active users in just 2 years. And we are talking…

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2017 Predictions For App Marketing

December 30, 2016Onurcan EkiMobile App Marketing Tips and ReviewsNo comments

Introduction 2016 is practically over and we almost hear the countdown for the New Year. Now it is the time to check what happened in mobile environment, especially in the marketing domain for this section and even more important to get a closer look to the expectations for 2017 in terms of advertising applications for mobile devices. How Was 2016 In Terms Of Mobile Marketing? 2016 was an innovative year and app owners are aware of the fact that they need to invest more in promoting their mobile apps through…

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Why Use Instagram Ads To Drive App Installs

December 29, 2016Onurcan EkiMobile App Marketing Tips and Reviews, UncategorizedNo comments

Introducing Instagram Ads As a mobile marketer you know there are many popular ways to promote an application. One of the most effective ones is considered Instagram Ads. Instagram is a social network based on visuals. People post images and videos that are appreciated or criticized by others. This way they express their thoughts reaching the feelings of millions of users. If you already have a profile on Instagram and your target audience is concentrated on this platform then this should be the solution for you to create an amazing…

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5 Improvements To Re-Engage Mobile App Users

December 23, 2016Onurcan EkiMobile App Marketing Tips and ReviewsNo comments

Introduction When you own a mobile app it is crucial to attract users but, even more important it’s to make them stay and to use your app as often as possible. That is the reason of this post, to highlight the importance of watching the engaging efforts as an ongoing process which will reward you with a huge number of loyal users. Google sees things in the same way. This is why a team from Google together with Ipsos conducted a survey called How people discover, use, and stay engaged…

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7 Ways To Get Featured On The App Store

December 16, 2016Onurcan EkiApp Store Optimization Tips and ReviewsNo comments

Statistics show almost 3 million apps are currently available for download in the App Store. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. After you have successfully submitted your app, you will face fiercely competitive environment in each category of the App Store. It may sound like a dream to get featured after these mind-blowing numbers, but it is not impossible when you seize the topics below. HOW APP STORE WORKS? Before beginning to build your strategy, it is important to know how…

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How To Maximize Mobile Video Ads Potential

December 9, 2016Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…

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