Everybody knows that social networks can create a great impact when you are promoting your app. But the main consideration is your audience. If you target young people, like Millennials then the path to reach them may pass through Snapchat Ads, a playful social platform which offers the possibility of creating personalized ads for your app. You can observe in the chart below the fast growth of Snapchat from March 2014. This popular network practically tripled the number of daily active users in just 2 years. And we are talking…

Introduction 2016 is practically over and we almost hear the countdown for the New Year. Now it is the time to check what happened in mobile environment, especially in the marketing domain for this section and even more important to get a closer look to the expectations for 2017 in terms of advertising applications for mobile devices. How Was 2016 In Terms Of Mobile Marketing? 2016 was an innovative year and app owners are aware of the fact that they need to invest more in promoting their mobile apps through…

Introduction When you own a mobile app it is crucial to attract users but, even more important it’s to make them stay and to use your app as often as possible. That is the reason of this post, to highlight the importance of watching the engaging efforts as an ongoing process which will reward you with a huge number of loyal users. Google sees things in the same way. This is why a team from Google together with Ipsos conducted a survey called How people discover, use, and stay engaged…

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…