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The Benefits Of App Indexing

November 30, 2016Kadir Soner ŞensoyApp Store Optimization Tips and ReviewsNo comments

What Is App Indexing? As an app owner you need to take advantage of all the available tools that will help you to increase the visibility of your app. For this reason you need to use App Indexing. If you don’t know much about this, then stick around because we will detail its benefits in this post. App Index is the service from Google that allows users to discover your app in top of search results when they use their mobile devices to search on Google, words related to your…

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7 Ways To Reduce Your App Uninstall Rate

November 29, 2016Onurcan EkiApp Store Optimization Tips and ReviewsNo comments

The main purpose of an app developer after he uploads an app on the market is to acquire as many users as possible and, in the same time to keep engaged his active users. As easy as it may sound, this is an entire process of struggles and tests, especially with the overcrowded app stores. Today, we will talk about the uninstall rate or how to increase user retention and to reduce churn rate. According to Localytics, the churn rate is 80% after 3 month from the installation moment, which…

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How to Get More Positive App Store Reviews

November 24, 2016Onurcan EkiApp Store Optimization Tips and Reviews3 comments

It has been proven that almost 79% of users check reviews and ratings before downloading an app, and it is also a fact that users are more likely to leave a review after a bad experience than a positive one. So, positive app reviews will definitely take you to the upper levels in page ranking, but the question is: Will you let the bad reviews damage your brand’s reputation and harm your rankings in the App Stores? Why are reviews so important? App reviews really matter for users when they…

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Big Data Analytics In Mobile User Acquisition for Developers

November 17, 2016Emre FadıllıoğluApp Store Optimization Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

Since the oldest times humans used big data model to store great amount of knowledge. A curious fact happened in 1926 when Nikola Tesla predicted that man will be able to analyze vast chunk of data using a device small enough to fit his pocket. In 1989, Erik Larson used the term Big Data referring the advertisers’ use of data to target customers. But, only after 10 years it appeared in an academic paper: “Visually Exploring Gigabyte Datasets in Real Time (ACM)”. In 2001, Doug Laney defined the three attributes…

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How to Increase App Downloads Through Playable Ads

November 12, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

With the huge number of mobile applications that appear every day, not to mention the other apps which are already on the market, more than 4.5 million, it is just so difficult to convince people to download your app. There is literally an app for everything. What can marketers and developers do in this situation? They have to come up with new ways to attract users to download the app. In this case a great opportunity is offered by Playable Ads. What Are Playable Ads? Playable Ads offer a trial…

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7 Common Mistakes in Mobile User Acquisition

November 10, 2016Şeyhmus ÖLKERApp Store Optimization Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

App development is a tough business. You may have a great idea, but there is no guarantee the app will succeed. The market for apps is growing: between iOS, Android, and smaller platforms, apps could generate $101 billion annually by 2020, according to research firm App Annie. What is interesting is that 70% of apps fails (they never reach 5,000 downloads), and 60% will never be updated after release. Therefore, your app must be innovative, original and irreplaceable in this pool. User acquisition is the fundamental target in your mobile…

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The Most Popular Ad Sizes Of 2016

October 30, 2016Emre FadıllıoğluApp Store Optimization Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

Which mobile ad sizes are better for apps Nowadays mobile marketing area has grown in such manner that became harder and harder for companies to win customers’ interest regarding their brand. If we take a look at the forecast published by eMarketer on the global mobile advertising spending until 2019, we realize that the numbers are huge. This is why we should do everything we can to offer a great experience for users, and instead they can give us their attention. To help you, we will present 4 of the…

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How to Keep Users Engaged With Your Mobile App

October 28, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

Why Is This Important? As a mobile application owner it is very important to attract users and to run user acquisition campaign, but it is equally important to keep them and make them use your app over and over again. Even though it is very challenging to grow user lifetime value it is all worth it in the end because more engaged users will attract more revenues. According to Esteban Kulsky, CEO at thinkJar, engagement is user’s knowledge multiplied by its trust in your product divided by the time he…

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Growth Hacking Strategies to Increase Your App Downloads

October 25, 2016Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

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7 Ways To Monetize Your App Perfectly

October 21, 2016Emre FadıllıoğluMobile App Marketing Tips and Reviews1 comment

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…

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