With the huge number of mobile applications that appear every day, not to mention the other apps which are already on the market, more than 4.5 million, it is just so difficult to convince people to download your app. There is literally an app for everything. What can marketers and developers do in this situation? They have to come up with new ways to attract users to download the app. In this case a great opportunity is offered by Playable Ads. What Are Playable Ads? Playable Ads offer a trial…

Why Is This Important? As a mobile application owner it is very important to attract users and to run user acquisition campaign, but it is equally important to keep them and make them use your app over and over again. Even though it is very challenging to grow user lifetime value it is all worth it in the end because more engaged users will attract more revenues. According to Esteban Kulsky, CEO at thinkJar, engagement is user’s knowledge multiplied by its trust in your product divided by the time he…

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…