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What Are The Do’s and Don’ts of App Store Optimization

August 22, 2016Hülya ÖzdesticiApp Store Optimization Tips and Reviews1 comment

  When you decide to develop an app, it means you begin a fascinating journey. However, you know that completing the app development process is not the last step! Before and after you launch your app, follow some steps to achieve success and abstain from some steps as well. Above all, sustaining your success is more important. Yes, the accumulation of knowledge is important, but some things will be based on some experiences. Follow the benchmarks and appreciate the analysis or A/B testing, which are ongoing in your field. There…

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The Latest Tips For App Store Optimization

August 18, 2016Emre FadıllıoğluApp Store Optimization Tips and ReviewsNo comments

You know that just like Search Engine Optimization increases the ranking of articles on a webpage, the App Store Optimization (ASO) ranks apps in app stores. Currently app store optimization (ASO) plays a huge role in a user’s ability to find the application as well as their decision to download it. App developers strive to make an impact through various means to increase their ranking and rise to the top of the list within app stores to gain maximum traction and more downloads compared to their competitors and contemporaries. It…

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Why Mobile Video Advertising Is Important?

August 17, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

Today, the budget and effort for mobile advertising are increasing in direct proportion to mobile market importance, including revenue as well. According to Facebook’s Fourth Quarter and Full Year 2015 Results, mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014. As you can easily recognize, every day, thousands of videos come from apps and mobile websites. It also brings the development of specific video content for the mobile environment by large publishers….

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The Effect Of Trending Search On Overall Ranking

April 27, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

60 percent of users find their new app by searching with specific keyword in App Store. Trending Search is a place where users can immediately tap on a keyword and see the apps ranking for this keyword. It is a very easy way for users to discover new apps, since it basically shows the popular searched words in a country. Trending search is an area, which highlights the popular apps of the moment located below the search box in IOS.   We wanted to analyze how being in a trending…

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A Different Point of View: From Reviews to Updating Keywords

April 15, 2016Emre FadıllıoğluApp Store Optimization Tips and ReviewsNo comments

We all know that the reviews are important for app developers to analyze users’ intentions and attitudes. Although you can not do it in App Store; in Google Play, app owners also can interact with users thanks to the reviews. It is not wrong to say that reviews give us some impressions outputs about users’ perception of the app. Therefore, reviews are important for user relationships. Well, have you ever thought that the reviews can help you for your keyword analysis as well? To explain it firstly, we want to…

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What to Follow In Post-Launch Phase

April 11, 2016Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

We think that all app developers are dreaming up launch day of their app. They may believe that their app is fantastic and it will get huge number of downloads. However, there is an important thing that all of the app developers should remember especially at the starting point: Completing app development process is not the last step! After you launch your app, you should follow some steps to achieve success and sustain your success more importantly. Paid Advertising Just after your app launch; most probably you will need paid…

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The New Trends in Mobile Ad Formats

April 5, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

  In app economy, mobile advertisements have an extensive coverage. All you know that there is a reality about shifting from Web to Mobile. There are some data from Bussiness Insider to show this shifting clearer: US mobile ad spend will top nearly $42 billion in 2018.  In-app click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets. US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018. As you can…

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The Gear Wheel System: Promotion and Localization

March 30, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

In a period that the amount of mobile app reach to almost 4 billion -by the end of 2016 4th quarter- saying that mobile app market has grown like an ocean is not difficult.  The great competition is also obvious. Accordingly, the methods for increasing app downloads can not be standardized. Actually, when you define your strategy and choose your methods; you have to recognize the Big Picture and act in the direction of your expected results. In this sense, our starting point will not be so strange. We will…

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How to Personalize Your App in 8 Ways

March 29, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

When it comes to your app’s success, user retention is as important as user acquisition. A steady growth is not only possible with acquiring as much users as possible, but also making your current users happy – at least more than your competitors do – as soon as possible. One of the most effective techniques to do this is developing and updating your app by considering that your app makes your users feel special. Some Convincing Data & Info on Why You Should Personalize Your App Whatever your app category…

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The Review of QUORA with ASO Questions & Answers

March 28, 2016Şeyhmus ÖLKERApp Store Optimization Tips and ReviewsNo comments

Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information. What is ASO? There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app. According to the research, 47% of app users find apps via…

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