Viral is one of the best app marketing methods. Especially today, reaching great virality is not easy as before. There are some reasons for this, like an ever-growing competition within the mobile market and changing share habits of users. Plenty of apps break out every day and users are selective regarding downloading – they try these applications first and mention about it to others. In other words, Viral is still necessary for app marketing, but reaching success isn’t as easy as it was before. Under these circumstances, understanding one of…

Whether it’s your first app or one of many, you should know how to develop a great app. First of all, you should track potential trends in app markets to get an idea of what kind of app you are going to design. Then, you should identify your audience and observe their needs and expectations from your app. Designing your app’s experience, coding it and lastly testing it will be the next steps. If you do all of this right, your mission is a success, right? Or is it not?…

“Things were just spreading by word of mouth.” Buffington In 2016, it is expected that Mobile Application market will be a 46 billion dollar market by growing 5.5 times. Apple Store with its 1.5 million apps and Google Play with its 1.6 million apps are the biggest of this market. It doesn’t make any sense to leave something to chance when we talk about such an important market. We all know, implementation in marketing field of Word of Mouth  -as old as time in reality- is how essential. According to George…

On the app market, the icon is the face of your product. Moreover, these single pictures give users the first impression about your app. You have only a short period of time to receive a reaction from users. Have you ever considered that when you search on the stores, icons are the huge tool of the visible part of your app? Here is the App Store display below. As you can see, icons cover the most part of the app. At least %60 percent of the area is covered by…