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Algorithm Differences Between App Store and Google Play

March 15, 2016Hülya ÖzdesticiApp Store Optimization Tips and Reviews, Google Play Tips and Reviews, Mobile App Marketing Tips and Reviews1 comment

Getting discovered in app market is the main target for all app owners. The most cost effective way seems to be found by organic search in Google Play, App Store and other stores. You already heard a lot in both our blog and other sources that it is called ASO (App Store Optimization), optimizing your store listing page using keywords and optimizing other elements like graphic assets. You know if we could ever know the secret behind the algorithms, it would be a lot easier to decide on our efforts…

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Viral Marketing Dynamics For Mobile Apps

March 4, 2016Hülya ÖzdesticiMobile App Marketing Tips and Reviews1 comment

Viral is one of the best app marketing methods. Especially today, reaching great virality is not easy as before. There are some reasons for this, like an ever-growing competition within the mobile market and changing share habits of users. Plenty of apps break out every day and users are selective regarding downloading – they try these applications first and mention about it to others. In other words, Viral is still necessary for app marketing, but reaching success isn’t as easy as it was before. Under these circumstances, understanding one of…

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7 App Marketing Metrics You Need to Track for App Success

February 26, 2016Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

Whether it’s your first app or one of many, you should know how to develop a great app. First of all, you should track potential trends in app markets to get an idea of what kind of app you are going to design. Then, you should identify your audience and observe their needs and expectations from your app. Designing your app’s experience, coding it and lastly testing it will be the next steps. If you do all of this right, your mission is a success, right? Or is it not?…

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Pre Launch Mobile App Marketing Tips

February 25, 2016Kadir Soner ŞensoyApp Store Optimization Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

Developing a mobile app and launching it in app stores are awesome for every app owner. Everybody wants to reach the peak download numbers beginning from launch. However, the reality is; it is nearly impossible because of harsh competition and deficiency of knowledge in the app market. This causes a lot of mistakes and the main mistake is usually about ignoring mobile marketing. While the mobile marketing spending is increasing billions dollar year by year, expecting the top downloads and being visible in app stores is a bit unrealistic. As…

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Color Psychology For Mobile Apps

February 20, 2016Hülya ÖzdesticiApp Store Optimization Tips and Reviews2 comments

Did you know Mark Zuckerberg is red-green colorblind? Therefore, “blue” is the best color that Zuckerberg can see. Actually, in our daily life and of course in marketing, similar logic works. We all recognize colors that manifest itself to us, and we feel and think something when we recognize them. Colors attract the attention of users and increase brand recognition, memory and participation.  They affect our way of thinking and behavior. Positioning and using them correctly is vitally important. Colors’ effects on the marketing & brands side is proven, presenting…

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How Can You Create Word of Mouth for Your Mobile Application

February 15, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

“Things were just spreading by word of mouth.” Buffington In 2016, it is expected that Mobile Application market will be a 46 billion dollar market by growing 5.5 times. Apple Store with its 1.5 million apps and Google Play with its 1.6 million apps are the biggest of this market. It doesn’t make any sense to leave something to chance when we talk about such an important market. We all know, implementation in marketing field of Word of Mouth  -as old as time in reality- is how essential. According to George…

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Make Icons More Visible by Avoiding Text

February 11, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

On the app market, the icon is the face of your product. Moreover, these single pictures give users the first impression about your app. You have only a short period of time to receive a reaction from users. Have you ever considered that when you search on the stores, icons are the huge tool of the visible part of your app? Here is the App Store display below. As you can see, icons cover the most part of the app. At least %60 percent of the area is covered by…

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Do You Know How to Do User Onboarding Right?

January 29, 2016Kadir Soner ŞensoyMobile App Marketing Tips and ReviewsNo comments

Even though we are now very familiar with experiencing user onboarding in mobile apps, it doesn’t change the fact that one fourth of users abandon apps all around the world. The uglier truth is this: While user retention rate is decreasing, the user abandonment rate is increasing year by year according to Localytics analysis in June, 2015. When we analyze the reasons for this disloyalty, data shows that bad user onboarding experience is one of the main reasons. A brand new research indicates that whereas relevant information and recommendations are…

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Where to Localize the Gaming Apps

January 28, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

Gaming apps increasingly keep leading the app market. This competitive market needs to make a smart decision. Making a smart decision requires collecting trustful information and data. In this article, we will show another metric to take into consideration, while localizing your gaming app. Starting with the App Category Analysis: According to statista, Games have the largest percentage of the App Store, covering 22% of the entire store. Considering the market value,  gaming apps are like Warren Buffet of the Mobile Market. The graph above shows the expectations of mobile…

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How Updating Your App Increase App Store Rankings

January 19, 2016Şeyhmus ÖLKERApp Store Optimization Tips and Reviews, Mobile App Marketing Tips and ReviewsNo comments

You have apps installed on your mobile device I suppose; every smartphone user does. Do you remember when you experienced a glitch on your favorite app or a bug on a mobile game you love to play? You got to a certain level, found all collectibles, and bam! A bug prevented you from resuming the level or even worse, deleted your saved data. What would you do? Or I want to ask another question even more interesting than that: If you developed this game and found out about the bug,…

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