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Common App Marketing Mistakes to Avoid

January 18, 2016Emre FadıllıoğluMobile App Marketing Tips and ReviewsNo comments

Developing an app is just the beginning on a long and tough road to overcome in order to reach the success you imagine. It will be harder and harder in each second you are waiting to take action. Research indicates that competition will be higher in upcoming years. As you can see below, in 2017, the estimated number of mobile app downloads worldwide will be 253.91 billion! Under these circumstances, your chance to avoid any mistake without negatively affect is very low. However, the situation is not that bad. If…

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Don’t Waste Your Time After Launching Your App

January 14, 2016Hülya ÖzdesticiMobile App Marketing Tips and ReviewsNo comments

Launching the app is just a small part of the workload. This is the long way to rank at the top. According to statista, over 4.43 billion mobile users connected to the Apple and Play stores during 2015. This heavy burden has been lifted over years by publishers. Therefore, do you want to be Frodo ”the app bearer” in order to get your app a better ranking?   Users can be fragile consumers and often criticize the app. Those nonintellectual comments cannot be measured by tools. Therefore, what you need…

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How to Find Right Keywords for Your App

January 6, 2016Kadir Soner ŞensoyApp Store Optimization Tips and ReviewsNo comments

If you are an app developer, the first thing you should do is decide what kind of app you are going to develop. Is it going to be a game or an app that tracks movements and the heartbeat rate of joggers? This looks simple to you, but you should keep in mind that targeting the right audience and knowing their needs or demands is a very important stage of the developing process that should not be taken lightly. So, you build a great app and submit it to one…

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Beginners Guide to Incent and Non-Incent Traffic

January 5, 2016Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

Being visible in app stores and reaching the number of downloads desired are not easy jobs. There are many crucial components to be part of the game, such as App Store Optimization. However, the most successful app marketing strategy consists of mixing both ad campaigns and optimization operations together. Terms to Know Before Starting When it comes to ad campaigns to get installs, there are many important terms you need to know in order to fully understand the concept and goal-setting strategy. Let’s start with these significant terms, before diving…

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How to Promote Your App on Social Media

January 4, 2016Emre FadıllıoğluMobile App Marketing Tips and ReviewsNo comments

  You targeted the right audience, examined their needs very carefully and considered them when developing the app. The results are awesome, meaning you have a great app in your pocket. The first thing you need to do for getting “x” million downloads and ranking in the “Top Charts” section in major app stores is developing a great app, but it is not the only thing.  You need to increase the visibility of your app. The more users that see your app, the more downloads you’ll get.  For this, you…

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App Marketing Tips to Get Ready for Christmas

December 18, 2015Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

It is obvious that the holiday season is a great opportunity to increase the number of app downloads. All research proves this, with the huge amounts of numbers for both top apps and categories. Here are some of these tremendously convincing results: According to Flurry, in 2013, app downloads increased by 91% on Christmas day. The average aggregate daily download volume of the top 200 free iOS apps rose to 2 million in December, growing 14 percent from November and up 44 percent from last year. According to Statista, in 2012,…

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How to Choose a Great Name for Your App

December 18, 2015Emre FadıllıoğluApp Store Optimization Tips and Reviews1 comment

There are over 3 million apps in major app stores and maybe one thousand more are added every single day. In this continuously growing market, it’s fairly important to get found when users are looking for your app. In that case, there are a few questions that need to be asked. “In which ways do users search for the app they need?” may be one of them, or “How can I increase the visibility of my app?” Well, here is the answer: According to a Nielsen survey, over 60% of…

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How to Create a Localization Test to Increase App Downloads

December 7, 2015Kadir Soner ŞensoyApp Store Optimization Tips and Reviews2 comments

In the previous blog post about App Localization, we expanded on if you need localization, what to localize in your app, and determined which language(s) you should choose. There was also a section to question whether it is worth taking risk. Today, I will explain how to avoid this time consuming risk by creating a Minimum Viable Product (MVP) when localizing your app. As I wrote before, in the localization MVP, instead of localizing your entire app, you only localize your metadata, which is your app store profile. How Can…

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Best Practices of Instagram Ads to Increase App Downloads

December 4, 2015Şeyhmus ÖLKERMobile App Marketing Tips and ReviewsNo comments

Social media platforms like Twitter, Facebook and Instagram have become most popular and effective ways of increasing app downloads. They provide different kinds of ad campaigns in their own platforms. Today I’ll give insight into Instagram’s Mobile App Installs ad model. First of all, let’s start with the stats that prove that it is an amazing way to increase your app downloads. According to Instagram’s data, Posmark, a fashion marketplace, increased its app downloads by 37% at a 28% cost reduction in ad cost. Cartwheel also increased downloads with nearly…

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Tips For Creating Compelling App Preview Videos

December 3, 2015Emre FadıllıoğluApp Store Optimization Tips and Reviews1 comment

The number of the apps in major app stores is increasing every day, as does the competition between similar apps in a category. If you are an app developer, believe me, designing a great app should not be your only concern. In this continuously evolving market, your app must be found by users when they search for it. App Store Optimization (ASO) is a great way to increase the visibility and download numbers of your app. With ASO, you should find relevant keywords for your app and optimize your app’s…

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