On Nov 3rd we monitored some  sudden changes on keyword rankings in App Store. A lot written about the algorithm change and now we know something is different inside the App Store. Here is what happened bullet by bullet according to our latest analysis: Suddenly competitors appeared in branded keyword searches. For example when you search Badoo you will see more dating apps in search results than ever. It is a little bit harder for new apps to rank in branded keywords even they use those keywords in the keyword…

You have identified your target audience, you may have even designed a great app to meet their needs, but designing a great app is not the only challenge an app developer faces. There are millions of apps in major app stores and thousands of apps may be added to these stores every single day. The challenge that a developer faces is getting discovered in this highly competitive market. ASO is one of the most effective ways to do it. By performing ASO, you can increase the visibility and number of…

  There are over 3 million apps in the major app stores (1.5 million apps in Apple’s App Store and 1.6 million apps in Google Play). In this data ocean, if you want your app to be found and known by users, you need to perform ASO (App Store Optimization). ASO is not simply an option for your app marketing strategy – it’s a necessity. When it’s done right, your app’s visibility increases and it ranks higher. But it doesn’t end there. Users may be able to find your app…

You have great app and you’ve done everything to rank high in app store searches. You’ve come this far and got the users attention. Now, you must  describe your app well, meaning you need a good-written app description. Let’s get started. First things first, you must know the major differences between Apple App Store and Google Play in terms of app description. In iTunes, the search algorithm doesn’t take into account the app description, so there is no effect on ASO (App Store Optimization). But that doesn’t mean you should…