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Category: App Store Optimization Tips and Reviews

If you are curious about App Store Optimization and tips, welcome on board!

Home Archive by Category "App Store Optimization Tips and Reviews" (Page 2)

How to Get More Positive App Store Reviews

November 24, 2016Onurcan Eki

It has been proven that almost 79% of users check reviews and ratings before downloading an app, and it is also a fact that users are more likely to leave a review after a bad experience than a positive one. So, positive app reviews will definitely take you to the upper levels in page ranking, but the question is: Will you let the bad reviews damage your brand’s reputation and harm your rankings in the App Stores? Why are reviews so important? App reviews really matter for users when they…

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Big Data Analytics In Mobile User Acquisition for Developers

November 17, 2016Emre Fadıllıoğlu

Since the oldest times humans used big data model to store great amount of knowledge. A curious fact happened in 1926 when Nikola Tesla predicted that man will be able to analyze vast chunk of data using a device small enough to fit his pocket. In 1989, Erik Larson used the term Big Data referring the advertisers’ use of data to target customers. But, only after 10 years it appeared in an academic paper: “Visually Exploring Gigabyte Datasets in Real Time (ACM)”. In 2001, Doug Laney defined the three attributes…

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7 Common Mistakes in Mobile User Acquisition

November 10, 2016Şeyhmus ÖLKER

App development is a tough business. You may have a great idea, but there is no guarantee the app will succeed. The market for apps is growing: between iOS, Android, and smaller platforms, apps could generate $101 billion annually by 2020, according to research firm App Annie. What is interesting is that 70% of apps fails (they never reach 5,000 downloads), and 60% will never be updated after release. Therefore, your app must be innovative, original and irreplaceable in this pool. User acquisition is the fundamental target in your mobile…

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The Most Popular Ad Sizes Of 2016

October 30, 2016Emre Fadıllıoğlu

Which mobile ad sizes are better for apps Nowadays mobile marketing area has grown in such manner that became harder and harder for companies to win customers’ interest regarding their brand. If we take a look at the forecast published by eMarketer on the global mobile advertising spending until 2019, we realize that the numbers are huge. This is why we should do everything we can to offer a great experience for users, and instead they can give us their attention. To help you, we will present 4 of the…

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How to Overcome Cultural Barriers In Mobile

September 26, 2016Kadir Soner Şensoy

There are very old marketing concepts like adaptation and standardization, which are well-grounded and referenced when there is a need. We say that they are well-grounded. It means we know the specific situations and frameworks for appealing to adaptation or standardization concepts in company with powerful reasons. The shifts taking place in consumer habits and the technologic environment in the course of time may make some difference in these frameworks. However, these two marketing concepts absolutely should be considered important because of the intercultural differences, even firstly digital and then…

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Apple Changed the Rules: What Will Change in Developers Life?

September 6, 2016Şeyhmus ÖLKER

Recently Apple announced that some improvements is coming in Apple App Store which will start on September 7, 2016. The first moderation which is concerned closely to app developers, removing the not-updated and nonconcurred apps from App Store. After give a warning to app developers in the direction of updating their apps -if they still don’t update their apps according to the guidelines in 30 days- apps will be removed absolutely from App Store. Apps which collapse when they are opening will remove immediately from App Store. The second important…

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Using App Preview Video to Get User Acquisition

August 28, 2016Kadir Soner Şensoy

We have mentioned the great power of video, especially the intended purpose of mobile video ads in our recent blog post. As a short reminder, the video advertising format is more dynamic than other formats and can convey the information or message easily to the users. It is also growing quickly as an ad format on mobile, like native advertising, and it will be the future of mobile advertising. Having looked at the high engagement rates, it is especially suitable for advertising games or well-established brands. What’s this story actually…

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What Are The Do’s and Don’ts of App Store Optimization

August 22, 2016Hülya Özdestici

  When you decide to develop an app, it means you begin a fascinating journey. However, you know that completing the app development process is not the last step! Before and after you launch your app, follow some steps to achieve success and abstain from some steps as well. Above all, sustaining your success is more important. Yes, the accumulation of knowledge is important, but some things will be based on some experiences. Follow the benchmarks and appreciate the analysis or A/B testing, which are ongoing in your field. There…

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The Latest Tips For App Store Optimization

August 18, 2016Emre Fadıllıoğlu

You know that just like Search Engine Optimization increases the ranking of articles on a webpage, the App Store Optimization (ASO) ranks apps in app stores. Currently app store optimization (ASO) plays a huge role in a user’s ability to find the application as well as their decision to download it. App developers strive to make an impact through various means to increase their ranking and rise to the top of the list within app stores to gain maximum traction and more downloads compared to their competitors and contemporaries. It…

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A Different Point of View: From Reviews to Updating Keywords

April 15, 2016Emre Fadıllıoğlu

We all know that the reviews are important for app developers to analyze users’ intentions and attitudes. Although you can not do it in App Store; in Google Play, app owners also can interact with users thanks to the reviews. It is not wrong to say that reviews give us some impressions outputs about users’ perception of the app. Therefore, reviews are important for user relationships. Well, have you ever thought that the reviews can help you for your keyword analysis as well? To explain it firstly, we want to…

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