Category: App Store Optimization Tips and Reviews

Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information. What is ASO? There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app. According to the research, 47% of app users find apps via…

Did you know Mark Zuckerberg is red-green colorblind? Therefore, “blue” is the best color that Zuckerberg can see. Actually, in our daily life and of course in marketing, similar logic works. We all recognize colors that manifest itself to us, and we feel and think something when we recognize them. Colors attract the attention of users and increase brand recognition, memory and participation.  They affect our way of thinking and behavior. Positioning and using them correctly is vitally important. Colors’ effects on the marketing & brands side is proven, presenting…

If you are an app developer, the first thing you should do is decide what kind of app you are going to develop. Is it going to be a game or an app that tracks movements and the heartbeat rate of joggers? This looks simple to you, but you should keep in mind that targeting the right audience and knowing their needs or demands is a very important stage of the developing process that should not be taken lightly. So, you build a great app and submit it to one…

There are over 3 million apps in major app stores and maybe one thousand more are added every single day. In this continuously growing market, it’s fairly important to get found when users are looking for your app. In that case, there are a few questions that need to be asked. “In which ways do users search for the app they need?” may be one of them, or “How can I increase the visibility of my app?” Well, here is the answer: According to a Nielsen survey, over 60% of…

On Nov 3rd we monitored some  sudden changes on keyword rankings in App Store. A lot written about the algorithm change and now we know something is different inside the App Store. Here is what happened bullet by bullet according to our latest analysis: Suddenly competitors appeared in branded keyword searches. For example when you search Badoo you will see more dating apps in search results than ever. It is a little bit harder for new apps to rank in branded keywords even they use those keywords in the keyword…