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Category: App Store Optimization Tips and Reviews

If you are curious about App Store Optimization and tips, welcome on board!

Home Archive by Category "App Store Optimization Tips and Reviews" (Page 3)

The Review of QUORA with ASO Questions & Answers

March 28, 2016Şeyhmus ÖLKER

Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information. What is ASO? There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app. According to the research, 47% of app users find apps via…

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Algorithm Differences Between App Store and Google Play

March 15, 2016Hülya Özdestici

Getting discovered in app market is the main target for all app owners. The most cost effective way seems to be found by organic search in Google Play, App Store and other stores. You already heard a lot in both our blog and other sources that it is called ASO (App Store Optimization), optimizing your store listing page using keywords and optimizing other elements like graphic assets. You know if we could ever know the secret behind the algorithms, it would be a lot easier to decide on our efforts…

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Pre Launch Mobile App Marketing Tips

February 25, 2016Kadir Soner Şensoy

Developing a mobile app and launching it in app stores are awesome for every app owner. Everybody wants to reach the peak download numbers beginning from launch. However, the reality is; it is nearly impossible because of harsh competition and deficiency of knowledge in the app market. This causes a lot of mistakes and the main mistake is usually about ignoring mobile marketing. While the mobile marketing spending is increasing billions dollar year by year, expecting the top downloads and being visible in app stores is a bit unrealistic. As…

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Color Psychology For Mobile Apps

February 20, 2016Hülya Özdestici

Did you know Mark Zuckerberg is red-green colorblind? Therefore, “blue” is the best color that Zuckerberg can see. Actually, in our daily life and of course in marketing, similar logic works. We all recognize colors that manifest itself to us, and we feel and think something when we recognize them. Colors attract the attention of users and increase brand recognition, memory and participation.  They affect our way of thinking and behavior. Positioning and using them correctly is vitally important. Colors’ effects on the marketing & brands side is proven, presenting…

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How Updating Your App Increase App Store Rankings

January 19, 2016Şeyhmus ÖLKER

You have apps installed on your mobile device I suppose; every smartphone user does. Do you remember when you experienced a glitch on your favorite app or a bug on a mobile game you love to play? You got to a certain level, found all collectibles, and bam! A bug prevented you from resuming the level or even worse, deleted your saved data. What would you do? Or I want to ask another question even more interesting than that: If you developed this game and found out about the bug,…

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How to Find Right Keywords for Your App

January 6, 2016Kadir Soner Şensoy

If you are an app developer, the first thing you should do is decide what kind of app you are going to develop. Is it going to be a game or an app that tracks movements and the heartbeat rate of joggers? This looks simple to you, but you should keep in mind that targeting the right audience and knowing their needs or demands is a very important stage of the developing process that should not be taken lightly. So, you build a great app and submit it to one…

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How to Choose a Great Name for Your App

December 18, 2015Emre Fadıllıoğlu

There are over 3 million apps in major app stores and maybe one thousand more are added every single day. In this continuously growing market, it’s fairly important to get found when users are looking for your app. In that case, there are a few questions that need to be asked. “In which ways do users search for the app they need?” may be one of them, or “How can I increase the visibility of my app?” Well, here is the answer: According to a Nielsen survey, over 60% of…

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languages

How to Create a Localization Test to Increase App Downloads

December 7, 2015Kadir Soner Şensoy

In the previous blog post about App Localization, we expanded on if you need localization, what to localize in your app, and determined which language(s) you should choose. There was also a section to question whether it is worth taking risk. Today, I will explain how to avoid this time consuming risk by creating a Minimum Viable Product (MVP) when localizing your app. As I wrote before, in the localization MVP, instead of localizing your entire app, you only localize your metadata, which is your app store profile. How Can…

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Tips For Creating Compelling App Preview Videos

December 3, 2015Emre Fadıllıoğlu

The number of the apps in major app stores is increasing every day, as does the competition between similar apps in a category. If you are an app developer, believe me, designing a great app should not be your only concern. In this continuously evolving market, your app must be found by users when they search for it. App Store Optimization (ASO) is a great way to increase the visibility and download numbers of your app. With ASO, you should find relevant keywords for your app and optimize your app’s…

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Recent App Store Algorithm Change And Advices For ASO Makers

November 25, 2015Kadir Soner Şensoy

On Nov 3rd we monitored some  sudden changes on keyword rankings in App Store. A lot written about the algorithm change and now we know something is different inside the App Store. Here is what happened bullet by bullet according to our latest analysis: Suddenly competitors appeared in branded keyword searches. For example when you search Badoo you will see more dating apps in search results than ever. It is a little bit harder for new apps to rank in branded keywords even they use those keywords in the keyword…

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