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Category: App Store Optimization Tips and Reviews

If you are curious about App Store Optimization and tips, welcome on board!

Home Archive by Category "App Store Optimization Tips and Reviews" (Page 4)

Common ASO Mistakes You Should Avoid

November 25, 2015Emre Fadıllıoğlu

You have identified your target audience, you may have even designed a great app to meet their needs, but designing a great app is not the only challenge an app developer faces. There are millions of apps in major app stores and thousands of apps may be added to these stores every single day. The challenge that a developer faces is getting discovered in this highly competitive market. ASO is one of the most effective ways to do it. By performing ASO, you can increase the visibility and number of…

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7 Effective Ways to Increase App Reviews

November 24, 2015Şeyhmus ÖLKER

It is obvious that people now attach importance to others’ opinion and comments more than what you promise. They care about both positive and negative feedback before deciding whether to download your app or not. However, it is now not only people, but also app stores giving importance to reviews. So, how can you increase these powerful reviews from your users? Here are 7 different clever ways to increase your app reviews.   Increase Downloads via ASO and Ad Campaigns: Positive app reviews can help you to increase downloads and vice…

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Is ASO really the new SEO?

November 16, 2015Emre Fadıllıoğlu

Since the technological advancement of mobile devices is increasing every day and user habits are changing along with it, the importance of ASO (App Store Optimization) is becoming more clearly realized. ASO is known as the new SEO (Search Engine Optimization) but on the mobile side. Sure, they have similar goals, but is ASO really the new SEO? Let’s have a look at their similarities and differences, and then decide together.   Similarities and Differences When we talk about the similarities, they are as follows: Both ASO and SEO are…

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How to Use Localization to Get More Downloads

November 9, 2015Şeyhmus ÖLKER

User acquisition is a tough thing when you consider the huge amount of app number in app stores and competition. App Store Optimization and Ad Campaigns are great ways to be visible in this extreme competition. Localization is another amazing recipe both to be a global brand and expand your audience. As a beginning, let’s be sure to avoid confusion about the difference between app localization and language translation. Localization vs Translation Localization is something more than language translation. By doing localization you both translate all the assets of your…

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How to Create Effective App Screenshots

November 5, 2015Emre Fadıllıoğlu

  There are over 3 million apps in the major app stores (1.5 million apps in Apple’s App Store and 1.6 million apps in Google Play). In this data ocean, if you want your app to be found and known by users, you need to perform ASO (App Store Optimization). ASO is not simply an option for your app marketing strategy – it’s a necessity. When it’s done right, your app’s visibility increases and it ranks higher. But it doesn’t end there. Users may be able to find your app…

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A Few Things You Should Know to Write a Great App Description

October 23, 2015Emre Fadıllıoğlu

You have great app and you’ve done everything to rank high in app store searches. You’ve come this far and got the users attention. Now, you must  describe your app well, meaning you need a good-written app description. Let’s get started. First things first, you must know the major differences between Apple App Store and Google Play in terms of app description. In iTunes, the search algorithm doesn’t take into account the app description, so there is no effect on ASO (App Store Optimization). But that doesn’t mean you should…

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Optimizing Push Notifications to Increase App Retention

October 20, 2015Şeyhmus ÖLKER

  Acquiring users for your app might be seen as the most challenging problems for app owners. However, what you should remember is that increasing app retention is as crucial as user acquisition. While having an awesome app is an important step to ensure this, different ways like app deep linking have an enormous effect on this. Push notifications are one of these ways to increase app retention. The main question here is: How? How can you get benefit from push notifications to increase user retention? Here are the best…

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How to Use Long Tail Keywords in ASO

How To Use Long Tail Keywords in ASO

October 13, 2015Kadir Soner Şensoy

Within the millions of apps there are a lot of cool applications and they stay in silence. Ad campaigns require great marketing budgets and most of the app owners have little or no budget at all. ASO is the cheapest yet the strongest weapon in the market to increase visibility. Choosing the best keywords is the hardest part in a perfect ASO. If one can achieve to rank in top 10 for relevant keywords or combination of keywords that also have organic traffic, then you start to be seen by…

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