Category: App Store Optimization Tips and Reviews

Since the technological advancement of mobile devices is increasing every day and user habits are changing along with it, the importance of ASO (App Store Optimization) is becoming more clearly realized. ASO is known as the new SEO (Search Engine Optimization) but on the mobile side. Sure, they have similar goals, but is ASO really the new SEO? Let’s have a look at their similarities and differences, and then decide together.   Similarities and Differences When we talk about the similarities, they are as follows: Both ASO and SEO are…

User acquisition is a tough thing when you consider the huge amount of app number in app stores and competition. App Store Optimization and Ad Campaigns are great ways to be visible in this extreme competition. Localization is another amazing recipe both to be a global brand and expand your audience. As a beginning, let’s be sure to avoid confusion about the difference between app localization and language translation. Localization vs Translation Localization is something more than language translation. By doing localization you both translate all the assets of your…

  Acquiring users for your app might be seen as the most challenging problems for app owners. However, what you should remember is that increasing app retention is as crucial as user acquisition. While having an awesome app is an important step to ensure this, different ways like app deep linking have an enormous effect on this. Push notifications are one of these ways to increase app retention. The main question here is: How? How can you get benefit from push notifications to increase user retention? Here are the best…