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Category: Google Play Tips and Reviews

Home Archive by Category "Google Play Tips and Reviews"

Mobile Apps: Where Were They? & Where Are They Now?

October 12, 2018Hülya Özdestici

  The Evolution of Mobile Apps We’re livin’ in the technology era and smartphones are one of the biggest technological masterpieces of all time. With mobile apps, now we can do anything that once we only could do using computers. We can edit videos, make our own musics. We can even measure our pulses. Amazing right? Have you ever wondered how mobile applications walked in our lives? We did and gathered all the information for you. Let’s start! The First Application When you hear the word ‘’application’’, you might think…

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3 Tips For Creating Search Ads On Google Play

January 16, 2017Onurcan Eki

If you have an app and you don’t know in what manner you should promote it for effective results why don’t you consider going back to basics? By this, we mean Google Play Store because that is the place where you left it, its home. After all, more than half of users look on app market for the apps they need. You can see that in every report published on the Internet, like this: Or, this one: And it makes sense. When you need a new pair of boots, where…

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Google Play Metadata Rules Updated: What Are The Do’s And Don’ts?

January 11, 2017Emre Fadıllıoğlu

The New Rules It became a general habit to check Google’s guidelines every now and then, to see if something is different since last time we submitted our apps on Google Play Store. Since it is the beginning of the year we need to start with the proper ideas on how to promote our apps, because Google modified the rules which in some way are obvious for professional developers. But they must be mentioned for those who think that app market is for any kind of apps copied from others…

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Using App Preview Video to Get User Acquisition

August 28, 2016Kadir Soner Şensoy

We have mentioned the great power of video, especially the intended purpose of mobile video ads in our recent blog post. As a short reminder, the video advertising format is more dynamic than other formats and can convey the information or message easily to the users. It is also growing quickly as an ad format on mobile, like native advertising, and it will be the future of mobile advertising. Having looked at the high engagement rates, it is especially suitable for advertising games or well-established brands. What’s this story actually…

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Algorithm Differences Between App Store and Google Play

March 15, 2016Hülya Özdestici

Getting discovered in app market is the main target for all app owners. The most cost effective way seems to be found by organic search in Google Play, App Store and other stores. You already heard a lot in both our blog and other sources that it is called ASO (App Store Optimization), optimizing your store listing page using keywords and optimizing other elements like graphic assets. You know if we could ever know the secret behind the algorithms, it would be a lot easier to decide on our efforts…

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Google Play Does Not Like Advertisers

October 30, 2015Kadir Soner Şensoy

After some tough experience on boost campaigns in Google Play, I decided to make a comparison between Google Play and App Store ranking algorithms. I believe every app marketer has a sense that Google is a little bit stable against ad campaigns. That is why it is harder to boost your app ranking in Google Play than App Store. But how hard it is? To answer this question I looked at the ranking variations of well-known apps some of which are selected as the top advertisers on the Facebook(I added…

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