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Category: Mobile App Marketing Tips and Reviews

Home Archive by Category "Mobile App Marketing Tips and Reviews" (Page 2)

5 Leading Factors Of Major Update For An App

February 6, 2017Onurcan Eki

Updating your app is an important element for its growth. If you keep it functional it’s a sign that you care about your users and you want to improve your app for them. In the same time it proves your commitment to your app and they will give it the same amount of attention as you invest in improving their experience. A recent study made by University College London reveals that most part of the app owners that release a major update doesn’t see the difference in ratings. More specifically…

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Mobile Deep Linking: How & Why To Use It?

January 27, 2017Kadir Soner Şensoy

In 2012, when Google+ added deep linking for iOS and Android apps was a crucial moment for the way users get inside an app. Using Google+ mobile SDKs you could add a deep – link ID for your app and by integrating Share dialog you were able to send your users to the wanted app page. Over the time deep links became a necessity for the growth of mobile apps. But let’s discover all the insights of this tool and in what manner it changed during these years. What Is…

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3 Tips For Creating Search Ads On Google Play

January 16, 2017Onurcan Eki

If you have an app and you don’t know in what manner you should promote it for effective results why don’t you consider going back to basics? By this, we mean Google Play Store because that is the place where you left it, its home. After all, more than half of users look on app market for the apps they need. You can see that in every report published on the Internet, like this: Or, this one: And it makes sense. When you need a new pair of boots, where…

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The Niceties Of Creating Snapchat Ads

January 2, 2017Onurcan Eki

Everybody knows that social networks can create a great impact when you are promoting your app. But the main consideration is your audience. If you target young people, like Millennials then the path to reach them may pass through Snapchat Ads, a playful social platform which offers the possibility of creating personalized ads for your app. You can observe in the chart below the fast growth of Snapchat from March 2014. This popular network practically tripled the number of daily active users in just 2 years. And we are talking…

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2017 Predictions For App Marketing

December 30, 2016Onurcan Eki

Introduction 2016 is practically over and we almost hear the countdown for the New Year. Now it is the time to check what happened in mobile environment, especially in the marketing domain for this section and even more important to get a closer look to the expectations for 2017 in terms of advertising applications for mobile devices. How Was 2016 In Terms Of Mobile Marketing? 2016 was an innovative year and app owners are aware of the fact that they need to invest more in promoting their mobile apps through…

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Why Use Instagram Ads To Drive App Installs

December 29, 2016Onurcan Eki

Introducing Instagram Ads As a mobile marketer you know there are many popular ways to promote an application. One of the most effective ones is considered Instagram Ads. Instagram is a social network based on visuals. People post images and videos that are appreciated or criticized by others. This way they express their thoughts reaching the feelings of millions of users. If you already have a profile on Instagram and your target audience is concentrated on this platform then this should be the solution for you to create an amazing…

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5 Improvements To Re-Engage Mobile App Users

December 23, 2016Onurcan Eki

Introduction When you own a mobile app it is crucial to attract users but, even more important it’s to make them stay and to use your app as often as possible. That is the reason of this post, to highlight the importance of watching the engaging efforts as an ongoing process which will reward you with a huge number of loyal users. Google sees things in the same way. This is why a team from Google together with Ipsos conducted a survey called How people discover, use, and stay engaged…

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How To Maximize Mobile Video Ads Potential

December 9, 2016Şeyhmus ÖLKER

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…

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Big Data Analytics In Mobile User Acquisition for Developers

November 17, 2016Emre Fadıllıoğlu

Since the oldest times humans used big data model to store great amount of knowledge. A curious fact happened in 1926 when Nikola Tesla predicted that man will be able to analyze vast chunk of data using a device small enough to fit his pocket. In 1989, Erik Larson used the term Big Data referring the advertisers’ use of data to target customers. But, only after 10 years it appeared in an academic paper: “Visually Exploring Gigabyte Datasets in Real Time (ACM)”. In 2001, Doug Laney defined the three attributes…

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How to Increase App Downloads Through Playable Ads

November 12, 2016Kadir Soner Şensoy

With the huge number of mobile applications that appear every day, not to mention the other apps which are already on the market, more than 4.5 million, it is just so difficult to convince people to download your app. There is literally an app for everything. What can marketers and developers do in this situation? They have to come up with new ways to attract users to download the app. In this case a great opportunity is offered by Playable Ads. What Are Playable Ads? Playable Ads offer a trial…

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