Category: Mobile App Marketing Tips and Reviews

In 2012, when Google+ added deep linking for iOS and Android apps was a crucial moment for the way users get inside an app. Using Google+ mobile SDKs you could add a deep – link ID for your app and by integrating Share dialog you were able to send your users to the wanted app page. Over the time deep links became a necessity for the growth of mobile apps. But let’s discover all the insights of this tool and in what manner it changed during these years. What Is…

Everybody knows that social networks can create a great impact when you are promoting your app. But the main consideration is your audience. If you target young people, like Millennials then the path to reach them may pass through Snapchat Ads, a playful social platform which offers the possibility of creating personalized ads for your app. You can observe in the chart below the fast growth of Snapchat from March 2014. This popular network practically tripled the number of daily active users in just 2 years. And we are talking…

Introduction 2016 is practically over and we almost hear the countdown for the New Year. Now it is the time to check what happened in mobile environment, especially in the marketing domain for this section and even more important to get a closer look to the expectations for 2017 in terms of advertising applications for mobile devices. How Was 2016 In Terms Of Mobile Marketing? 2016 was an innovative year and app owners are aware of the fact that they need to invest more in promoting their mobile apps through…

Introduction When you own a mobile app it is crucial to attract users but, even more important it’s to make them stay and to use your app as often as possible. That is the reason of this post, to highlight the importance of watching the engaging efforts as an ongoing process which will reward you with a huge number of loyal users. Google sees things in the same way. This is why a team from Google together with Ipsos conducted a survey called How people discover, use, and stay engaged…

It is known the fact that video is the most attractive form of content, especially in mobile environment. This is the reason why customers are receiving better, mobile video ads and, in the same time marketers concentrates their efforts in this area as mobile video ads will provide a growth in revenues by 2020 of $13.3 billion, as PwC announces in its Global Entertainment and Media Outlook report. Mobile video advertising allows information to reach the targeted audience in an interactive way. A research conducted by Google and IPSOS states that 98%…

With the huge number of mobile applications that appear every day, not to mention the other apps which are already on the market, more than 4.5 million, it is just so difficult to convince people to download your app. There is literally an app for everything. What can marketers and developers do in this situation? They have to come up with new ways to attract users to download the app. In this case a great opportunity is offered by Playable Ads. What Are Playable Ads? Playable Ads offer a trial…