Category: Mobile App Marketing Tips and Reviews

Why Is This Important? As a mobile application owner it is very important to attract users and to run user acquisition campaign, but it is equally important to keep them and make them use your app over and over again. Even though it is very challenging to grow user lifetime value it is all worth it in the end because more engaged users will attract more revenues. According to Esteban Kulsky, CEO at thinkJar, engagement is user’s knowledge multiplied by its trust in your product divided by the time he…

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…

What Is The Virality In Mobile Marketing According to Statista the number of available apps is over 4.5 million only on Apple App Store cumulated with Google Play Store and it is growing daily. Number of active apps in Apple App Store In these overcrowded app markets where the competition is fierce, it is very hard for a mobile app to have success. It makes a considerable difference if the app is popular or viral. The Virality in Mobile Marketing is the number of new adepts invited by each user. …

Online reputation management has been a very important issue for marketers and owners for a long time. Reputation is a key factor for success in online marketing. There are two main reasons which lie behind it. First, you can get more visibility, traffic and conversations with a better reputation; you also gain access to higher authority publishers and more opportunities to promote your business and to work with other credible organizations. Second, and a little less positive, there are many dangers and dynamics in the online world: losing your reputation…

GIFs are not a new formation, but today, they are consumed faster than ever before. This is related to shifted consumer habits towards understanding and enjoying the content only within seconds. It’s not surprising that brands also prefer GIFs. This diagram shows the market position of GIF regarding popularity and traffic compared to the most popular image file formats. Why Using Gifs is a Smart Way for Marketers   Gifs are Easy to Consume As we mentioned above, the most outstanding feature of Gıfs is being very short and consumed…

Social media never sleeps, it’s alive 24/7. Your customers or potential customers don’t stop commenting your posts or posting on your pages when you leave your desk at 5 pm. It is mixed blessing situation. While controlling it getting harder day by day, if you can manage it perfectly -supported by some monitoring and moderating tools- social media is a great chance to reach large masses and segmented audiences as well. With all these attributes, you should handle social media as a person. Along with it can be changeable regarding…