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Category: Mobile App Marketing Tips and Reviews

Home Archive by Category "Mobile App Marketing Tips and Reviews" (Page 3)

7 Common Mistakes in Mobile User Acquisition

November 10, 2016Şeyhmus ÖLKER

App development is a tough business. You may have a great idea, but there is no guarantee the app will succeed. The market for apps is growing: between iOS, Android, and smaller platforms, apps could generate $101 billion annually by 2020, according to research firm App Annie. What is interesting is that 70% of apps fails (they never reach 5,000 downloads), and 60% will never be updated after release. Therefore, your app must be innovative, original and irreplaceable in this pool. User acquisition is the fundamental target in your mobile…

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The Most Popular Ad Sizes Of 2016

October 30, 2016Emre Fadıllıoğlu

Which mobile ad sizes are better for apps Nowadays mobile marketing area has grown in such manner that became harder and harder for companies to win customers’ interest regarding their brand. If we take a look at the forecast published by eMarketer on the global mobile advertising spending until 2019, we realize that the numbers are huge. This is why we should do everything we can to offer a great experience for users, and instead they can give us their attention. To help you, we will present 4 of the…

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How to Keep Users Engaged With Your Mobile App

October 28, 2016Kadir Soner Şensoy

Why Is This Important? As a mobile application owner it is very important to attract users and to run user acquisition campaign, but it is equally important to keep them and make them use your app over and over again. Even though it is very challenging to grow user lifetime value it is all worth it in the end because more engaged users will attract more revenues. According to Esteban Kulsky, CEO at thinkJar, engagement is user’s knowledge multiplied by its trust in your product divided by the time he…

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Growth Hacking Strategies to Increase Your App Downloads

October 25, 2016Şeyhmus ÖLKER

An Introduction to Growth Hacking Concept What Is It? Growth hacking is a relatively new term in startups environment and there are many definitions to describe it but the main idea is that it represents a process of testing different methods to achieve the growth in a business. In general, a hacker is more oriented on product because he is more concerned on the result then on the process to get there. So, growth hackers are hackers focused on growing the number of users for a product. A smart growth…

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7 Ways To Monetize Your App Perfectly

October 21, 2016Emre Fadıllıoğlu

The emotion you have when you finish and launch your app is amazing but, another great feeling is when that app brings you money. It is relatively hard to create a smart monetization strategy, but when you achieve that, prepare yourself for serious passive income. Another reason to think about monetization is the following chart from Statista where the worldwide projected spending on mobile apps in 2020 are over 101 billion U.S. dollars. There are many ways to monetize a mobile app and we are presenting the most important ones…

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5 Ways To Increase Your App Downloads By Force Of Virality

October 11, 2016Şeyhmus ÖLKER

What Is The Virality In Mobile Marketing According to Statista the number of available apps is over 4.5 million only on Apple App Store cumulated with Google Play Store and it is growing daily. Number of active apps in Apple App Store In these overcrowded app markets where the competition is fierce, it is very hard for a mobile app to have success. It makes a considerable difference if the app is popular or viral. The Virality in Mobile Marketing is the number of new adepts invited by each user. …

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Tips For Managing Your Mobile Reputation

September 30, 2016Emre Fadıllıoğlu

Online reputation management has been a very important issue for marketers and owners for a long time. Reputation is a key factor for success in online marketing. There are two main reasons which lie behind it. First, you can get more visibility, traffic and conversations with a better reputation; you also gain access to higher authority publishers and more opportunities to promote your business and to work with other credible organizations. Second, and a little less positive, there are many dangers and dynamics in the online world: losing your reputation…

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How to Overcome Cultural Barriers In Mobile

September 26, 2016Kadir Soner Şensoy

There are very old marketing concepts like adaptation and standardization, which are well-grounded and referenced when there is a need. We say that they are well-grounded. It means we know the specific situations and frameworks for appealing to adaptation or standardization concepts in company with powerful reasons. The shifts taking place in consumer habits and the technologic environment in the course of time may make some difference in these frameworks. However, these two marketing concepts absolutely should be considered important because of the intercultural differences, even firstly digital and then…

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Why Gifs are the Rising Stars of Mobile Advertising

September 14, 2016Şeyhmus ÖLKER

GIFs are not a new formation, but today, they are consumed faster than ever before. This is related to shifted consumer habits towards understanding and enjoying the content only within seconds. It’s not surprising that brands also prefer GIFs. This diagram shows the market position of GIF regarding popularity and traffic compared to the most popular image file formats. Why Using Gifs is a Smart Way for Marketers   Gifs are Easy to Consume As we mentioned above, the most outstanding feature of Gıfs is being very short and consumed…

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6 Ways for Apps to Be More Visible on Social Media

September 8, 2016Emre Fadıllıoğlu

Social media never sleeps, it’s alive 24/7. Your customers or potential customers don’t stop commenting your posts or posting on your pages when you leave your desk at 5 pm. It is mixed blessing situation. While controlling it getting harder day by day, if you can manage it perfectly -supported by some monitoring and moderating tools- social media is a great chance to reach large masses and segmented audiences as well. With all these attributes, you should handle social media as a person. Along with it can be changeable regarding…

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