Category: Mobile App Marketing Tips and Reviews

In-App messages are one of the most powerful communication tools for app publishers. Here are statistics about the effects of In-App messages. In-App messages increase app launches by 27% In-App messages boost engagement threefold In-App messages triggered from an in-app event increase conversion fourfold Source: Localytics Data Team What are the In-App messages? They are notifications displayed while the user is active within the app itself. Also, they may be referred to as native app content. The sunny side of the picture here, In-App messages are highly contextual and rooted…

Mobile devices have rocked the world for some time, with the number of users accessing the internet having exceeded PC users long ago. Of course, the ad tech industry responds to this change. While the number of mobile-specific ad networks are increasing, finding a reliable network is becoming more challenging. What is the working principles of a mobile ad network? At the most basic level, the mobile ad network is an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand. Mobile ad…

Everyone knows marketing campaigns have been going mobile for some time. While the total Internet traffic is coming from mobile devices, it is not a surprise to say that marketing budgets also are shifting to take account of this trend. You can see a study below which shows the mobile ad spend increase.   How can make your mobile ad campaign successful in this neck and neck environment and between huge budgets? Here, you can find some important basics to follow.   Target Effectively Your Audience Targeting your audience leads…

Today, the budget and effort for mobile advertising are increasing in direct proportion to mobile market importance, including revenue as well. According to Facebook’s Fourth Quarter and Full Year 2015 Results, mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014. As you can easily recognize, every day, thousands of videos come from apps and mobile websites. It also brings the development of specific video content for the mobile environment by large publishers….

60 percent of users find their new app by searching with specific keyword in App Store. Trending Search is a place where users can immediately tap on a keyword and see the apps ranking for this keyword. It is a very easy way for users to discover new apps, since it basically shows the popular searched words in a country. Trending search is an area, which highlights the popular apps of the moment located below the search box in IOS.   We wanted to analyze how being in a trending…

We think that all app developers are dreaming up launch day of their app. They may believe that their app is fantastic and it will get huge number of downloads. However, there is an important thing that all of the app developers should remember especially at the starting point: Completing app development process is not the last step! After you launch your app, you should follow some steps to achieve success and sustain your success more importantly. Paid Advertising Just after your app launch; most probably you will need paid…

  In app economy, mobile advertisements have an extensive coverage. All you know that there is a reality about shifting from Web to Mobile. There are some data from Bussiness Insider to show this shifting clearer: US mobile ad spend will top nearly $42 billion in 2018.  In-app click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets. US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018. As you can…

In a period that the amount of mobile app reach to almost 4 billion -by the end of 2016 4th quarter- saying that mobile app market has grown like an ocean is not difficult.  The great competition is also obvious. Accordingly, the methods for increasing app downloads can not be standardized. Actually, when you define your strategy and choose your methods; you have to recognize the Big Picture and act in the direction of your expected results. In this sense, our starting point will not be so strange. We will…

When it comes to your app’s success, user retention is as important as user acquisition. A steady growth is not only possible with acquiring as much users as possible, but also making your current users happy – at least more than your competitors do – as soon as possible. One of the most effective techniques to do this is developing and updating your app by considering that your app makes your users feel special. Some Convincing Data & Info on Why You Should Personalize Your App Whatever your app category…