5 Best Practices for In-App Messages
In-App messages are one of the most powerful communication tools for app publishers. Here are statistics about the effects of In-App messages. In-App messages increase app launches by 27% In-App messages boost engagement threefold In-App messages triggered from an in-app event increase conversion fourfold Source: Localytics Data Team What are the In-App messages? They are notifications displayed while the user is active within the app itself. Also, they may be referred to as native app content. The sunny side of the picture here, In-App messages are highly contextual and rooted…