Launching the app is just a small part of the workload. This is the long way to rank at the top. According to statista, over 4.43 billion mobile users connected to the Apple and Play stores during 2015. This heavy burden has been lifted over years by publishers. Therefore, do you want to be Frodo ”the app bearer” in order to get your app a better ranking?
Users can be fragile consumers and often criticize the app. Those nonintellectual comments cannot be measured by tools. Therefore, what you need to do is to follow and collect all the data of users one by one after launching your app, then tie them together to understand what users want from your app. This is the cheapest and easiest way to do it before launching. You should also be integrating some tools into your app which are App Store Intelligence, Analytics and Attribution tools, which give you significant tips and numeric data about your app and marketing channels.
Memorize those steps given below after launching your baby as well;
-ASO provides the first primary way for catching up with customers via app store search.
-Boost marketing campaign to get more users and provide more visibility post-launch.
-Review analysis and feedback to follow the users’ happiness.
-Attribution tools provide help while collecting the data of your marketing efforts.
-Retention analysis presence of user who spends time in the app for how long.
-Understand the users’ desire and update your app to drive it to the next level.
-Post your app on app review sites in order to collect feedback and attract early adopter users.
ASO is a process that aims at increasing your visibility on stores. While doing it that analysts use a not-so-secret tactic, which is playing with keywords. ASO covers many invariants inside which are title, icon, screenshots, videos, description – essentially all of the things depend on keywords. Selecting the keyword is 51% of ASO. Indeed, you can use all the selected keywords when you create a new title and description, as there is a direct relationship with the algorithm of stores. Moreover, you can realize how keywords are important for you to rank after this process is done.[Tweet “Selecting the keyword is 51% of ASO.”]
App store insight tools can provide you with keyword rankings, keyword ideas, and category rankings in any country’s App and Play stores. You can measure all of the variables between the fastest-growing apps and compare them with yours. Moreover, you can also dive into competitors’ downloads and revenue estimations for each targeted country in order to see how efficient your app is compared to its rivals.
Review Analysis is the secret weapon of the app. Ratings and Review can show you the complete features, helping you out in developing. Roaming users will not be afraid of reviewing even minor bugs of your app. Even if they like it, they can still give a comment about bug fixes. This situation is always painful. Hence, specific failures and dislikes also come from there too. That’s why you should calmly interact with them and takes all those good and bad reviews in order to make the next updates. Our suggestion is that you should get on well with every single comment and show your respect for your customer’s opinion as possible as you can. Analyze all major and minor critics.
Attribution tools can measure the entire process of identifying a user’s action coming from marketing efforts inside of the app. Moreover, that contributes in some manner to the desired outcome, and then assigning a value to each of your events (such as installs, registrations, purchase). It is a great tool to use and help on your marketing strategy as well. See users on the globe and view which area you missing for your campaign and information about the next updates. With these tools you can perform cohort analysis, which covers the most beneficial data about marketing channels.
Retention analysis is able to measure all your customer’s sessions. “How much time did they spend in your app? “This is a vital question in order to measure the usage of app. All you need to do is analyze all durations over a specific period of a time. Also, get notes on specific period of region or continental if is necessary.
Collect all of the information garnered over all the steps in order to use it in the next required update. Don’t forget that releasing a new update is not a burden if you can follow all the instructions that were mentioned in this article. ASO is the slug of the bullet. Keyword research, and analyzing your competitors and category is also required. Then, with campaigns, you can keep in touch with all of the consumers on the store, who are rewarded before downloading your app. When you get more traffic, you should be getting good reviews from them – who knows? The last step before the update is to analyze every single variable to cover all bugs and errors to need to be fixed.
Do not waste your time dealing with mess and do not be afraid after launching any longer.
Just keep producing and developing.