Instagram; one of the biggest social media platforms with 1 billion active users. Such a huge number, right? We share our photos, videos, stories, memories, we interact with celebrities, friends, brands. Yeah; brands. It is a big opportunity for them to show their products, services to people, and find customers.
80% of all accounts on Instagram (more than 1 billion accounts total) follow a brand (Instagram Internal Data, March 2017), says Facebook. They also add; they will provide more insights to businesses.
If you have business accounts on Instagram and Facebook, now you have the chance to analyze more than posts. So let’s have a look at what have changed in detail!
- Discover whether people who comment on or like Instagram posts have higher retention rates.
- Compare the lifetime value of people who interact with your Instagram account to those who don’t.
- Create segments: e.g., all the people who commented on one of your posts—and analyze the value they bring to your business.
- Understand your Instagram audience overlaps with the people downloading your app, or visiting your website, or even engaging with your Facebook Page.
You can visit our blog for more articles like this, and feel free to get in touch with us for any of your questions and comments. Take care!
