There are over 3 million apps in the major app stores (1.5 million apps in Apple’s App Store and 1.6 million apps in Google Play). In this data ocean, if you want your app to be found and known by users, you need to perform ASO (App Store Optimization). ASO is not simply an option for your app marketing strategy – it’s a necessity.
When it’s done right, your app’s visibility increases and it ranks higher. But it doesn’t end there. Users may be able to find your app when they search in the app store, which is good, but will you be able to convince them to download your app?
ASO includes what I’m about to say, but I want to attract your attention to this important point if you want to amaze users with your app and convince them to download it without a second thought. According to research, users tend to look at the screenshots and read a few lines of description (the first three visible lines) before their attention is lost. Therefore, I don’t need to remind you of the importance of these “few lines and screenshots”.
I’ve explained how to write a great app description before. In this article I’m going to explain how to optimize screenshots to increase the downloads of your app. Here’s a few things you should know:
What’s your App About?
In app store search results, the first thing users see is your app screenshots. They’re asking the questions “What is this app about?” and “What benefits will I gain from this app if I download it?” To peak their interest, your screenshots must answer those questions. The solution is simple: your screenshots should be informative. Try to show users the different features of your app and convince them to download your app. Lastly, don’t use stock photographs, no matter how relevant they are to your app’s features. You won’t attract users’ attention with photos they’ve seen everywhere beforehand. Your screenshots must be unique.
Quality is Important
As technology advances, so do mobile devices. With each new model there are more pixels, so it’s very important to use high-resolution screenshots. If you use low-quality ones, users will easily notice the flaws. You want them to download your app, not lose them forever.
Use All Available Screenshots
You can upload 5 screenshots on the App Store and 8 on Google Play. Use all available screenshots to show the different benefits and features of your app.
Add Explanations to App Screenshots
You can also use additional written information in your screenshots to explain what your app is about, the different purposes of your app or how to use it. Remember what research shows – users tend to look at the screenshots and read a few lines. This is a great way to convince users to download your app, so use it. However, be sure not to overdo it. Stuffing words in won’t do any good.
If you’re targeting different regions, be sure to upload all your screenshots for each language. It’s a little hard and can be time-consuming work, but believe me, it’s worth the effort. This will significantly boost your downloads.
I hope these tips will help you create effective app screenshots. The download numbers and success of your app are not just about having great screenshots, but it’s a good start in the process. If I’ve missed any tips, please be sure to leave a reply in the comments section.