How to Get More Positive App Store Reviews

It has been proven that almost 79% of users check reviews and ratings before downloading an app, and it is also a fact that users are more likely to leave a review after a bad experience than a positive one. So, positive app reviews will definitely take you to the upper levels in page ranking, but the question is: Will you let the bad reviews damage your brand’s reputation and harm your rankings in the App Stores?

Why are reviews so important?

App reviews really matter for users when they have found their way to your App Store product page because the opinions of others are a crucial social indicator of your app’s good or bad features.

1
Source: Apptentive

Obtaining positive reviews will increase your app’s discoverability and organic traffic, but first of all you need to increase traffic to your App Store page to acquire users.

How to increase it

App reviews don’t just happen by themselves. Today mobile App Stores are so crowded that having a flawless app is not enough to stand out from the crowd, so you either spend huge amounts of money to increase your app’s visibility or use ASO and ad campaigns to increase organic downloads of your app. You can get more information from our previous article: 7 ways to increase app reviews.

How to get positive reviews for your app

According to Apptentive’s 2016 Brand Reputation Management Survey, consumers are 22% more likely to leave a review after a negative customer experience than a positive one. It is hard to get positive reviews because it demands effort from users but don’t worry, as the following are some useful tips to get good reviews.

1- Make the interruption considered!

Every developer wants their product to get good reviews, but the key point is to have a poker face about it when asking users to leave a review. Sometimes there is no fault in the app itself, but you can get bad reviews because of pushing users too much. So, don’t undermine the process of user experience with your app with annoying pop-ups. Give time to your users to explore your app’s good features first.

Source: Kissmetrics
Source: Kissmetrics

2- Try to catch them at their happiest time

A timely prompt is your best chance of getting good feedback, so catch them when they accomplish a task or win a contest in your app. Users are more likely to leave a good review after a good experience in your app.

3
Source: Marketingprofs

Use app analytics and user engagement metrics for choosing the right time. Create a checklist of positive practices for users to be accomplished and insert it into app analytics. Arrange a prompt time according to app analytics which gives indicators of your users’ behaviors. When they’ve completed a checklist, is time to prompt them because they are more likely to leave a positive review after they accomplish a task in your app. For gaming apps it should be after a level has been passed, or for a shopping app it can be after a purchase has been made.

Source: Kissmetrics
Source: Kissmetrics

For instance, Dan Counsell is the founder of Clear, which is a great to-do list app for iOS. He showed a prompt tactic that they have used in the Clear app; they wait a few weeks until the user checks and clears their task list, then ask for a rating. Clear app has more than 600,000 paid downloads and has an average 4-star rating from 8,000 reviewers.

3- Ask Engaged Users

Source: Apptentive
Source: Apptentive

Before prompting users, you need to gather feedback from your customers to understand them better. Use app analytics tools to track users’ event based interactions to learn their movement patterns, which provide data about your audience. You can build a segment for whom to prompt and target engaged users to leave a review. Your event for engaged users may vary like number of logins, number of specific actions taken, etc. This strategy will also help you to filter out unengaged or unsatisfied users.

Source: Apptentive
Source: Apptentive

You have segmented your users, so the next challenge is to direct unsatisfied ones to more personal space like in-app messaging, email, etc., than the App Store page. In this way, you get both positive reviews from your loyal users and feedback from unsatisfied users with one-to-one communication.

4- Ask Properly

When prompting users to leave a review don’t get right down to it. Instead, ask users’ minds beforehand by using personalized, emotion-based language like “Do you love x app?” or  “Do you enjoy x app?” If answer is positive direct them towards the App Store page; if not, tell them to leave feedback.

Source: Medium
Source: Medium

Starting a conversation with personalized message is 10 times more effective than asking for a simple rating. It definitely steps up your positive reviews by filtering negative reviews.

5- Incentivize reviewers

Offer users free coins or upgrades in exchange for leaving a review. Keep them motivated to give good feedback on your App Store page. It’s not always a precise tactic to get positive reviews, but it definitely increases your overall app reviews. Learn more from our previous article 7 ways to increase app reviews.

Note: Please keep in mind that Apple has been removing apps that give users incentives to review apps.

6- Give care to bad feedbacks, update your app accordingly.

Source: Smashingmagazine
Source: Smashingmagazine

Fixing a bug as quickly as possible to respond to a negative review is the only efficient way to handle the negative in-app experiences causing the negative reviews. If you turned a negative review into a good one, don’t forget to insert it in your app description, because these reviews show that your app is up to date and trustworthy.

Source: Smashingmagazine
Source: Smashingmagazine

Getting negative reviews about your app is not abnormal, but they need to be managed on App Store page considering that app reviews are a crucial factor for users’ download decisions. So, handle the bad feedbacks cleverly and let the positive reviews drive your app to higher rankings.

 

3 Comments. Leave new

  • […] Also, Apple is paying attention to user experiences about your app, so showing a bad experience and low rating will decrease your chances. Check out some effective tips to obtain positive reviews and ratings from our previous article:  How to Get More Positive App Store Reviews […]

    Reply
  • Thanks. I recommend you to review this app if you enjoy from racing or simulation games :
    Android Legend Car Racing Game 2018

    A simple and wonderful racing game against traffic.
    Are you ready to race against traffic? Select your car and start the race . Dodge traffic vehicles at high speeds, earn score, buy&upgrade your rides.

    Leading Features :
    New cars
    The optimized traffic route
    Realistic graphics and sounds (powered by latest realistic car controller)
    Feature of modify
    Scoreboard
    Different and fun game modes
    Different weather conditions
    Exciting unique game modes (including “Speed Bomb”)
    Variable traffic amount
    Upgradable Cars (You can edit cars, prices, their upgrades from editor easly)
    Easy to use, highly customizable

    Download free in Google Play : https://play.google.com/store/apps/details?id=com.kadirerg.legendcarracing
    https://uploads.disquscdn.com/images/b0f305cd1c1c7c8c6e0e43a8360db05ae0371558f270d5544c443c00ce2bcff1.jpg

    Reply
  • Steven Smith
    May 19, 2018 4:09 pm

    Very nice article Yunus.

    I recently started using ReviewPete( https://reviewpete.com/) , which not only enables in getting positive reviews on Facebook, Google and Yelp for Local Businesses but also prevents negative reviews in the first place.

    ReviewPete sends a request to the customer for providing feedback via email / SMS. When they click the link they are directed to a form where we ask if they would recommend.

    If they say yes, ReviewPete shows them another window that leads them to FB, Google or Yelp.

    But if they say no, it redirects them to a hosted form where they can provide their feedback.

    This way, we avoid negative reviews and only let positive reviews pass on to where it matters 🙂

    Reply

Leave a Reply to kadr leyn Cancel reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.