You targeted the right audience, examined their needs very carefully and considered them when developing the app. The results are awesome, meaning you have a great app in your pocket. The first thing you need to do for getting “x” million downloads and ranking in the “Top Charts” section in major app stores is developing a great app, but it is not the only thing. You need to increase the visibility of your app. The more users that see your app, the more downloads you’ll get. For this, you need to promote your app effectively.
There are several ways to do that; Performing ASO (App Store Optimization), managing ad campaigns and submitting your app to major app review sites are some of them. In this article, we are going to explain a way that will provide you great benefits if you use in parallel with the others that are shown up above: Social media. Here are a few tips and tricks covering how to use social media to effectively promote your app.
Integrate Social Media Accounts to Your App
Do not use the social media’s power after publishing your app. You should integrate top social media platforms like Facebook and Twitter to your app in the development process. Giving users an opportunity to share their achievements and thoughts is a good way to make them talk about your app with their friends and followers. You should also consider giving in-game or in-app special features if they connect their social media profiles with your app. This will surely expand your audience reach and boost engagement.
Spend Time with Your Audience
Building an audience on social media is not a one shot thing; you need to spend time with them. You should share content like videos showing your app functions, app navigation, and information about your app regularly. Ask questions about their needs or bugs they found in your app, share your thoughts about future features you plan to add to it. In short, long term engagement will bring success. You should also keep in mind that your approach to your audience must be as sincere and personal as possible. If you use marketing jargon, you’ll lose them for sure.
Join or Follow Developers Groups
You can increase your visibility by joining developer groups like Mobile Apps Developers Group, GameDev Beginners and Indie UDK Developers. You may ask “what kind of benefits can you get from this?” Well, you can share your thoughts about current features, bugs fixes and even future updates. You can give them free promo codes to try your app out and ask for their feedbacks in return. If you build a strong relationship with them, you’ll have the opportunity to cross promote each other’s apps without any costs.
Use Social Media Ads
Until now, we try to explain how to promote your app for free. If you want to back your efforts with something more effective, you’ll need to reach for your wallet. You can always rely on Facebook, Twitter, LinkedIn and Google Plus advertisement services to increase visibility of your app. If you analyse your audience and their needs properly, you don’t have to spend large amounts to manage your ad campaign. Here are the examples of Facebook ads:
Getting found when users are looking for is the real challenge you’ll face and you have a powerful tool like social media to do it. So, don’t miss the chance and use it. If you think we have missed something, please be sure to leave a reply in the comments section.
