User acquisition is a tough thing when you consider the huge amount of app number in app stores and competition. App Store Optimization and Ad Campaigns are great ways to be visible in this extreme competition. Localization is another amazing recipe both to be a global brand and expand your audience. As a beginning, let’s be sure to avoid confusion about the difference between app localization and language translation.
Localization vs Translation
Localization is something more than language translation. By doing localization you both translate all the assets of your app and adapt all the features such requirements as currency and date formats to the specific country. Because of this, language translation is just one of the tasks of app localization.
Do You Really Need to Localize Your App?
It is a tough decision whether to localize your app or not because it is time consuming and detailed job. Here are some convincing data about app localization.
Which Language(s) to Choose
When it comes to localization, one of the most compelling questions is “Where will we start?” Choosing the right languages for your app is hard. There are different points you should consider while choosing the language (s) to localize.
What to Localize
As I mentions at the beginning, localization is not only about language translation. You should consider localizing elements below:
Is It Worth to Take Risk?
If you feel like it is a risk to localize your app despite everything above, there is a short cut for you to see the localization results for your app. It is called Localization MVP (Minimum Viable Product). In the localization MVP, instead of localizing your all app, you only localize your metadata, which is your app store profile. You can only localize your keywords, app description, app title, and app screenshots. It sounds easier but be careful about the possible problems you may face after MVP. It might be an irritating for the ones downloaded your app when they see that it is not localized.
However, there are ways you can avoid such situations. I will give you in-depth information in my next post.