Since the technological advancement of mobile devices is increasing every day and user habits are changing along with it, the importance of ASO (App Store Optimization) is becoming more clearly realized. ASO is known as the new SEO (Search Engine Optimization) but on the mobile side. Sure, they have similar goals, but is ASO really the new SEO? Let’s have a look at their similarities and differences, and then decide together.
Similarities and Differences
When we talk about the similarities, they are as follows:
Both ASO and SEO are specialized marketing tactics and optimization processes to increase the search rankings of your business.
Knowing your audience and the keywords they use to find your products or services has a key role in both optimization processes.
Keyword stuffing is useless in both optimization processes.
The main differences between SEO and ASO are:
SEO is intended for websites to rank higher in the organic (natural or unpaid) page results of search engines like Google or Bing.
ASO is for mobile applications to increase their visibility and downloads in major app stores like iTunes or Google Play.
Do you think this information is enough to make the decision? No? Then let’s check out the processes of SEO and ASO.
Fact: 44% of online customers start their buying process by using a search engine. Here’s another: 75% of users never look at the second page of search engine results. Can you see now why it is so important to rank higher in SERPs and therefore perform SEO? Well, let’s take a look at the process. We can examine SEO from two main viewpoints: On-Page SEO and Off-Page SEO.
The main purpose of search engines is to provide the knowledge that a user is seeking quickly and accurately. On-page optimization aims at tweaking your website’s data and content to help search engines do just that. Optimizing your site to be user friendly and using user-centric content is what search engines are looking for. A proper title, unique content, fast website loading speed, size of titles and pictures are some of the metrics that positively affect SEO.
Off-Site SEO involves using other websites to validate yours. This important optimization includes:
There are over 3 million apps in the major app stores, so if you want your app to be found in this data ocean, ASO is an absolute necessity. So how can you do it? Well, here is the checklist:
It really does seem like ASO is the new SEO, don’t you think? The importance of ASO is growing every day in marketing efforts, but that doesn’t mean SEO is not necessary anymore. As we said before, both ASO and SEO are specialized marketing tactics, and it seems that they’ll be fairly important for businesses in the future as they are today.