Most Effective Quick Tips for Successful ASO Strategy
As you know, each day a lot of new apps launched to creating some value to people. One of that, is yours.
There is no doubt with right ASO strategy to get better conversion and download rates. So, do you want to know what you must do for you ASO strategy?
Please keep reading post we explain it to you.
How ASO is important for your App Downloads?
ASO (App Store Optimization) is actually process of optimizing a mobile application to get it positioned among the top positions in the App stores. Just like Search Engine Optimization(SEO) is for websites, app store optimization is for mobile apps.
To be more specific, it includes the process of ranking apps via keyword search in an app store and pushes the app into top charts.
With a well-defined ASO strategy according to a study by Business Insider.
- 63% of App downloads in Google Play and App Store come from searches made on their platforms.
- According to data from Phone Arena, 2018 will hit a record of Apps downloads, so it will be increasingly difficult for users to find your App without a good ASO.
Here is the quick tips for you to making distruptive ASO strategy:
For having a correct ASO strategy you must know some important factors that influence it.
- App Icon, it is suggested that it be striking, unique and imaginative to cause a first impact on the client.
- Title, which must be short, noteworthy and that incorporates no less than one watchword with which you need to position yourself and be found.
- Keywords, basic to accomplish a decent ASO situating. For this it is fitting to screen the watchwords we need to incorporate into our title and depiction to utilize every one of those identified with our App. However, in Google Play there is no specific field for keywords, but App Store does have a section for it with a maximum length of 100 characters.
- Description, very critic content to persuade a client to download your App, so it must be straightforward, clear and that pulls in consideration, clarifying what your App comprises of and what its advantages are. The max number of characters you can utilize are 4,000.
- Categories, to make it less demanding for clients to seek, since usually to look by classifications on numerous events. For this you should choose the classes which best depict your App.
- Screenshots, demonstrating the most intriguing highlights of the App with the point of pulling in clients. This factor is fundamental in Google Play, which permits up to 8 pictures and in App Store, where you can transfer 5. These photos will be the shop window of your App that will welcome clients to download it.
- Positive comments, which help to create trust for clients, and in this manner, increment the quantity of downloads. How much positive audits you have, more well known will be your App, so you’ll have to complete crusades to help App appraisals. On the other hand negative remarks, you should answer them rapidly and viably to attempt to transform them into positive as quickly as time permits.
