On Nov 3rd we monitored some sudden changes on keyword rankings in App Store. A lot written about the algorithm change and now we know something is different inside the App Store.
Here is what happened bullet by bullet according to our latest analysis:
- Suddenly competitors appeared in branded keyword searches. For example when you search Badoo you will see more dating apps in search results than ever.
- It is a little bit harder for new apps to rank in branded keywords even they use those keywords in the keyword spot.
- An old ancient ASO technique to use brand names and app names is not welcome by Apple anymore.
- Instead Apple is making the game more fair.
- Use more relevant keywords in your keyword spot, do not fully load it with brand/app names
Use the most suitable category for your app since you may increase your chance to be listed in your competitor’s name search results.
