In app economy, mobile advertisements have an extensive coverage. All you know that there is a reality about shifting from Web to Mobile. There are some data from Bussiness Insider to show this shifting clearer:
- US mobile ad spend will top nearly $42 billion in 2018.
- In-app click-through rates averaged 0.56% globally, compared to 0.23% for mobile web ads during the first half of the year, according to Medialets.
- US mobile display and mobile video ad revenues will grow at an astonishing CAGR of 96% and 73%, respectively, between 2013 and 2018.
As you can see; budget and effort for mobile advertising are increasing in direct proportion to mobile market importance; its revenue as well. According to Facebook Reports Fourth Quarter and Full Year 2015 Results; mobile advertising revenue represented approximately 80% of advertising revenue for the fourth quarter of 2015, up from 69% of advertising revenue in the fourth quarter of 2014. Thus, we have to focus techniques and formats of mobile advertising which is that much important, to implement it correctly in mobile world. Here you can find some relatively new mobile advertising format and their specifications.
Native Advertising
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This type of advertising matches with the visual design of page like a natural content. Why is it so important within mobile ad formats? Because, users don’t feel like exposed to advertisement unwillingly.
Especially for written contents like newspaper, users get annoyed of seeing advertisement. Thus, using native advertising is becoming in demand. There are some data about Native Advertising positive results in terms of acquisition customers. Thanks to native ads;
- 25% consumers were measured to look at in-feed than standard banners.
- 2% more consumers were measured to look at native ads than editorial content.
- 18% more registered were measured in terms of purchase intent than standard banners.
Social Media Advertising
Social media advertising is still truly powerful. In this area, you have a chance to target people easily and engage native formats with them. If you analyze your audience and their needs properly, you don’t have to spend large amounts to manage your ad campaign and social media is cut out for it. Don’t forget that all of these social media tools have their own dynamics; targeting comes into play right at this point. For Instance, Instagram is more proper for lifestyle and shopping contents while Facebook is more appropriate for advertising of game apps, or news and technology contents are significant for Twitter as well.
As we mentioned above, Facebook mobile ad returns are amazing and Instagram is not different from Facebook. According to studies, it will have even better revenues from all other social media tools until 2017 with $2. 81 billion globally.
You can also find the best practices of Instagram Ad Format in our previous post.
Real World Advertising
This is really creative ad format which especially Google has used it for its mobile app in New York in October 2014. The ads, for Google’s rebranded mobile app, is something like looking about familiar landmarks in a new way. It has brought a new perspective to mobile ads point of view.
If you want to share your message with your audience more directly and in right way, the best point will be the real places that they visit everyday. This is the very big part and very good example of personalization in mobile marketing. You can forget the guesswork and focus on correct time, location and people thanks to this format.
We are waiting for your comments 🙂
