Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information.
- What is ASO?
There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app.
According to the research, 47% of app users find apps via app store searches. Needless to say, ranking higher in the app store searches can be achievable with ASO (App Store Optimization). But what is ASO?
ASO (App Store Optimization) is a process of increasing visibility of your app in IOS App Store and Google Play. With ASO, your app ranks higher in app store searches and that means more traffic and more downloads for your app.
ASO includes;
- Finding relevant keywords
- Title optimization
- Keywords and keyword spot optimization
- App description optimization
- Screenshots and app icon optimization
- Preview video optimization, if yes
- Localization
- Regular necessary updates
- Good ratings and reviews
- Is it just as valuable to regularly optimize the 1-3 main keywords in your app description as it is to optimize every keyword in your app description?
First of all, you must find the right keyword. If you use an analytics tool, you can easily find what you are looking for. While you’re using the tool, you must pay attention to keyword’s search scores. When searching an app, how many people use the specific keyword for finding it. That’s what search score indicates. You must pick keywords which search scores are more than 15.
Once you’ve selected the right keywords, you need to place those in your app description. Before continuing any further, you need to know that for iOS the search algorithm does not take into account the app description. Therefore, it has no effect on app store optimization.
For Google Play, it’s better optimizing a few keywords in your app description. Because you must not forget that you write this description for humans, not machines. If you repeatedly write the keywords in your description, you probably annoy potential users.
- Tips to make the best ASO for Apps on Google Play and App Store
By the increasing tendency of users finding apps via app store searches; you can clearly see the increasing your app ranking in app store searches is fairly important, so does performing ASO. Here is what you should do:
- You must find keywords that people use to find your app. But you should keep in mind that keyword you use must be relevant to your app, effective and less competitive. For more information you should read How to Use Long tail Keywords in ASO.
- App name is very important for branding and ASO efforts. The name you create should be memorable, unique and fitting for your app. You should also add relevant keywords you find to aid ASO efforts. But don’t overdo it.
- App descriptions are very important to convince users to download your app. Here is A Few Thing You Should Know To Write A Great Description that screams “download me”.
– Describe your app’s unique features
– Add the evidence of success like high download numbers and good ratings and reviews to your description
– Add social media accounts to your description
– Don’t lie, manipulate or be too technical
- Screenshots and app icon is the first thing users see when they are browsing app store search pages. So it’s a great chance to leave a good first impression if you use well designed, high quality screenshots and app icon. You should also consider to use supplemental text in your screenshots in order to explain the features of your app better.
- Visual components like Preview video has a greater influence on users. So creating a video is a good way to good way to explain about your app and at the same time entertain them. When creating it you should focus on the key features of your app and give users a realistic idea of your app’s experience.
- If you want to target the other markets and rank high in searches, you should present your app to users in their language. Localization is a great way to increase your audience reach and the number of downloads. You should translate keywords, description, screenshots for each market you targeted. For more information you should read How to Use Localization to Get More Downloads.
User habits are changing continuously, so does the keywords people use to find your app. You need to test your keywords and change with the new ones people tend to use to find your app and then optimize your title, description and screenshots. ASO is not a one shot think and Updating Regularly is a key to success in your ASO efforts.
Hope it could help 🙂
