Hello everybody! We’ve decided to share our some Quora questions & answers about How To Do App Store Optimization with you. We believe that it will be fill the many gaps and be helpful to get more specific information.
There are over 3 million apps in major app stores and maybe a thousand more added every single day. In this continuously growing market, it’s very important to get found when users are looking for your app.
According to the research, 47% of app users find apps via app store searches. Needless to say, ranking higher in the app store searches can be achievable with ASO (App Store Optimization). But what is ASO?
ASO (App Store Optimization) is a process of increasing visibility of your app in IOS App Store and Google Play. With ASO, your app ranks higher in app store searches and that means more traffic and more downloads for your app.
First of all, you must find the right keyword. If you use an analytics tool, you can easily find what you are looking for. While you’re using the tool, you must pay attention to keyword’s search scores. When searching an app, how many people use the specific keyword for finding it. That’s what search score indicates. You must pick keywords which search scores are more than 15.
Once you’ve selected the right keywords, you need to place those in your app description. Before continuing any further, you need to know that for iOS the search algorithm does not take into account the app description. Therefore, it has no effect on app store optimization.
For Google Play, it’s better optimizing a few keywords in your app description. Because you must not forget that you write this description for humans, not machines. If you repeatedly write the keywords in your description, you probably annoy potential users.
By the increasing tendency of users finding apps via app store searches; you can clearly see the increasing your app ranking in app store searches is fairly important, so does performing ASO. Here is what you should do:
– Describe your app’s unique features
– Add the evidence of success like high download numbers and good ratings and reviews to your description
– Add social media accounts to your description
– Don’t lie, manipulate or be too technical
User habits are changing continuously, so does the keywords people use to find your app. You need to test your keywords and change with the new ones people tend to use to find your app and then optimize your title, description and screenshots. ASO is not a one shot think and Updating Regularly is a key to success in your ASO efforts.
Hope it could help 🙂