The number of the apps in major app stores is increasing every day, as does the competition between similar apps in a category. If you are an app developer, believe me, designing a great app should not be your only concern. In this continuously evolving market, your app must be found by users when they search for it.
App Store Optimization (ASO) is a great way to increase the visibility and download numbers of your app. With ASO, you should find relevant keywords for your app and optimize your app’s name, title and description with them. This will increase the rank of your app in searches, but getting found isn’t your only solution. You need to convince users to download your app instead of your competitors available in your category. Research shows us that visual components have a greater influence on users to choose the app they need, so you should make your app’s icon, screenshots and preview video as appealing as possible. I explained How to create effective screenshots before and in this article, I am going to explain some useful tips for creating effective preview videos.
You Need a Plan
So, you will create a compelling video and convince users how fun or useful your app is. That’s great, but how? Before creating your video, you need to answer a few questions like; “How will you show users what your app is about?” or after you decide what features or functions of your app in preview video, “How will your preview video flow?”. If you come up with a solid plan, your job will be significantly easier. Your plan should include:
Make Your Video More Attractive
You create your preview video by the book. It shows users what your app is about, like it is supposed to do. So you finished the job, right? Of course not. You can make it more attractive by adding text, music and voiceover.
There are rules…
And lastly, there are a few things you should know about the regulations for both App Store and Google Play:
I think you have everything you need to create a compelling preview video. If you have any additional tips, please be sure to leave a reply in the comments section.
I came across this mobile site for Google Play app previews, top app previews aggregated in one location. It’s pretty helpful for what works.