App promo videos are crucial in terms of promotion of your app and ASO strategy. There is no doubt that video trailers and app promo videos have a positive effect on the number of app downloads and conversion rates. It allows you to stand out in this market if its done right. Both iOS App Preview and Google Play store promo video goals are the same: Increase the conversion rate of the app and its interaction after download process.
Differences between the two stores
Apple wants developers to gain interaction with the users via the video they publish. The experience of using the application, how to use the application and how to make the intreaction possible are among the expectations which has to included in the video.
Here are the basic guidelines to follow:
-Promo video can only be 15 to 30 second -Must use simple transitions
-Needs to present real-world functionality
While Apple offers some helpful guidelines for developers, Google Play Store are more free with promo video. The only important rule for Google is that the videos you publish on the Play Store should be between 30 seconds and 2 minutes.
Top 7 Succesful App Promo Video Examples
#1 Red Bull TV iPhone App Preview Video
View Red Bull TV on iOS App Store.
#2 Wallapop App Preview Video
View Wallapop on Google Play Store
#3 BlaBlaCar (Google Play Store)
View BlaBlaCar on Google Play Store
#4 PicsArt Photo Studio: Collage Maker & Pic Editor
View PicsArt Photo Studio: Collage Maker & Pic Editor on Google Play Store
#5 Need for SpeedTM No Limits
View Need for SpeedTM No Limits on Google Play Store
#6 iHeart Radio
Visit iHeart Radio on iOS App Store
#7 Flayk
Visit Flayk on iOS App Store
Conclusion
There are different points that you need to be aware of when producing videos for both stores. While Apple leaves you within certain limits, you are free to produce any content for Google. Use this well especially when you are producing videos for Google. You must find out how you can perfectly showcase your application by pushing the boundaries.
