We have mentioned the great power of video, especially the intended purpose of mobile video ads in our recent blog post. As a short reminder, the video advertising format is more dynamic than other formats and can convey the information or message easily to the users. It is also growing quickly as an ad format on mobile, like native advertising, and it will be the future of mobile advertising. Having looked at the high engagement rates, it is especially suitable for advertising games or well-established brands.
What’s this story actually about? If a picture is worth a thousand words, video is the best thing, before trying your app. You can show all your app’s magic and uniqueness in seconds with a video. Here, you can check out some statistics from AdColony about the effects of videos on user acquisition.
As it is seen, 98% of respondents turn to video for mobile user acquisition, making it the channel of choice among top grossing publishers. Then, Interstitials, Facebook Display, and Other Display ads follow it. The same study shows 50% of performance advertisers are most excited about video as a UA channel last year.
It is not hard to understand all of the magic and importance of video content in this intensive video consumption age. It is predicted that two-thirds of global traffic will come from video content by 2018. Creating videos to promote your app in paid channels is important, but it is not the only reason to create a video; there is another point! Videos can also support your ASO strategy through app preview videos. In stores, video lets you go beyond the screenshots to show what your app is about. Having a video can also give a competitive advantage to your app in search results. Thanks to an App Preview on the App Store, potential customers will be able to evaluate an app before downloading it.
An app preview demonstrates the features, functionality, and user interface of your app or game in a short video. It is named an App Preview in iOS-specific, but Google Play also allows uploading a demo video of your app to give potential users a real impression of the app. You can check out here to get information about creating App Previews as well 🙂
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What Is the Effect of Using App Preview Video on Getting User Acquisition?
As we mentioned above, an app preview video is the next best thing to downloading your app. Providing a good user experience is vital, and by showing them the experience of using your app, you will help clarify the usage of app in their minds and encourage more downloads.
David Smith, the developer of Pedometer++, said, “Prior to the update sales had settled into a pretty stable weekly cycle with average downloads around 1,300/day. Since the update, this has jumped and is now running around 1,900/day—an improvement of around 45%. This is only four days in, but seems a very promising result so far.” You can see the increase below.
Finally, don’t forget there are amazing analytics tools, which is the greatest power to measure the impact of every change you make and take an action. Add a preview video and see if your conversions go up.
