Mobile devices have rocked the world for some time, with the number of users accessing the internet having exceeded PC users long ago. Of course, the ad tech industry responds to this change. While the number of mobile-specific ad networks are increasing, finding a reliable network is becoming more challenging.
What is the working principles of a mobile ad network?
At the most basic level, the mobile ad network is an integrated system that connects advertisers and publishers to match the inventory of suppliers with the advertiser demand. Mobile ad network pools the inventory of unsold ads from publishers and sells it to advertisers. The course of proceeding is that marketers pay publishers to advertise their brands on mobile devices. The logic is similar to the other mediums in terms of designing to reach a certain demographic, based on where and when the advertisement appears.
As all platforms, there are challenges facing the mobile ad network community. The huge improvements on mobile devices affect the mobile-specific ads. As mobile devices become more sophisticated, users access the Internet via advanced browsers, so the need to generate mobile-specific ads may decrease. Nevertheless, it is expected that some percentage of mobile ads will continue to be generated via a mobile ad network, even as all technological advances.
What are the differences of mobile ad networks?
While some networks are very selective about the quality and publishers allowed in the network, some decide more quickly. More restrictive ones have exclusive access to premium publisher inventory. Alternatively, a groups of publishers have their own ad networks to control the inventory in the pool. It means they can maintain premium pricing.
Pricing (Campaign Types) and Ad Formats
You have alternatives in terms of campaign types and ad forms when you use an ad network, according to your mobile marketing strategy, including your target audience, budget, goals etc. Any mobile ad network provides users with several types of ad campaigns, based on what specific action they are charged for. Here, you can realize their purpose of usage and differences.
Some major ad formats are supported by mobile ad networks.
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