Gaming apps increasingly keep leading the app market. This competitive market needs to make a smart decision. Making a smart decision requires collecting trustful information and data. In this article, we will show another metric to take into consideration, while localizing your gaming app.
Starting with the App Category Analysis:
According to statista, Games have the largest percentage of the App Store, covering 22% of the entire store. Considering the market value, gaming apps are like Warren Buffet of the Mobile Market.
The graph above shows the expectations of mobile games market growth for upcoming years, according to Newzoo. Those numbers will be higher than expectations, because the sales of desktops and console games are decreasing year by year.
Human behavior is generally hard to understand, but when we have some sense about it, we can find a shortcut to success. One common sense is that people play games when they have spare time. If they have more spare time, they play more. When talking about simple economics, demand and supply always intersect at a certain point. When we understand the demand as App Owners, we can easily fine-tune our supply, which will make a perfect intersection point.
The graph below shows the working hours of OECD countries.
By looking at the graph of working hours of people in different countries, you can make a prediction of which part of the world can be the best choice for localizing your games.
It does not mean you should localize on the countries that work less and have more time to get addicted to a gaming app. You should also consider their income rate and use some analytics tools, like Mobile Action, to estimate your competitors’ revenue in those countries. After all, there is not any magic stick. Combining all those data, you can plan your next step and take the smart decision on where to localize.
